clutch

C

Hard for AI agents to use

Capped at C: your key facts are not in the page itself. Your checks earned 80.

See the goal behind it

Speed: Fail (real visitors, last 28 days)Core Web Vitals, Google

Start here.

These hold your letter down the most
  1. Fail·Understand

    Your key facts are in the page itself

    The first page your server sends is a loading page, “”, and the page it moves on to holds the content. An assistant that runs no script reads only that page.

    What to do Make the home page send its text from the server, so it shows up with scripts turned off.

    Your web team · a few daysSee the check

  2. Fail·Act

    Your site offers tools to AI assistants

    Your home page offers no tools to AI assistants.

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    Your web team · about a daySee the check

  3. Partial·Performance

    The main content shows up quickly

    Largest Contentful Paint is 3.2 s for real visitors of this page, last 28 days, which Google rates needs improvement and Speed Index (15.1 s). Measured from real visitors of this page, last 28 days; the rest is a lab test on a phone.

    What to do Make the first screen load faster on phones, starting with its biggest image.

    Your web team · a week or moreSee the check

Fix it,

or see it rebuilt

These 13 fixes add up to about six weeks of your web team's time.

  • Send to your agency

    An email with what is wrong and a link to this report, so whoever runs the site has every fix and its line for the web team.

    Send to your agency

  • Explore with your AI

    Your own AI reads the report and tells you how to fix each issue and the effort each takes. It gets this, and nothing else:

    Read this report on our website: clutch.io/grade/site-com. Tell me how to fix each issue and the level of effort each fix takes.

  • See your site rebuilt

    Clutch rebuilds site.com from its address, and the new site doesn't have these issues. Free to preview, $39 a month once it goes live.

    See your site rebuilt
92

Find

Can AI agents and search engines reach and list your pages?

25% of your grade · 7 of 9 goals pass

  • Pages open without detoursImportantPartial

    Avoid multiple page redirects: the page is sent through 2 redirects. Each extra redirect is another trip across the network that can delay the page by hundreds of milliseconds.

    • Redirects to https://www.salesforce.com/: https://site.com/

    What to do Point old addresses straight at the page they now belong to.

    For your web team: Link to the final address, and make each redirect go to its destination in one hop, such as one rule that sends http and non-www to the final https address.

    Your web team · about an hour · Important

    Avoid multiple page redirects, ChromeReport an issue with this check

  • Search engines and AI assistants are allowed to read your siteCriticalPass

    Every AI search crawler and agent we grade is allowed. Training crawlers are allowed. A crawler is a robot that reads sites for a search engine or assistant, and one that is blocked cannot recommend you. Bing lists blocking Bingbot among the things to avoid, because content it cannot crawl may not be indexed or used in Copilot's answers.

    Overview of OpenAI crawlers, OpenAIReport an issue with this check

  • Search engines may list each pageCriticalPass

    Page isn’t blocked from indexing Google leaves out a page marked noindex, and a page its crawler cannot read cannot be listed or used as a supporting link in its AI features.

    AI features and your website, GoogleReport an issue with this check

  • Search results can show your pages' wordsCriticalPass

    All 2 audits in this goal pass. A page whose text is kept out of results leaves a search engine or assistant nothing to quote. Google's AI features follow nosnippet and max-snippet, and Bing keeps content marked noarchive out of Copilot and limits nocache pages to their address, title and snippet.

    Robots.txt Introduction and Guide, GoogleReport an issue with this check

  • Your pages are listed in a sitemapImportantPass

    https://www.salesforce.com/br/sitemap.xml is a sitemap. Google and Bing use an XML sitemap named in robots.txt to find your pages, and neither promises to index every page in it. A page must be indexed to appear in Google's AI answers.

    Build and submit a sitemap, GoogleReport an issue with this check

  • Every page has its own titleImportantPass

    Document has a <title> element Google builds the title link in search results from the page's title, and may change one that is missing, vague, boilerplate or repeated. A title keeps your wording in front of searchers.

    Influencing Title Links in Google Search, GoogleReport an issue with this check

  • Pages that do not exist say soImportantPass

    A page that does not exist answers 404. Google treats content behind a 404 or 410 as gone, and flags empty pages that answer 200 (success) as soft 404s.

    How Google Search handles HTTP status codes, GoogleReport an issue with this check

  • Each page has one clear addressImportantPass

    All 2 audits in this goal pass. Google uses one canonical address per page, and uses hreflang to send searchers to the version of the page in their language.

    How to Specify a Canonical with rel="canonical" and Other Methods, GoogleReport an issue with this check

77

Understand

Can they tell who you are and what you offer?

25% of your grade · 6 of 7 goals pass

  • Your key facts are in the page itselfMust haveCriticalFail

    The first page your server sends is a loading page, “”, and the page it moves on to holds the content. An assistant that runs no script reads only that page. Claude's web fetch tool does not support pages that fill in their text with JavaScript, and Google reads such a page only after its first HTML, once it reaches the rendering queue. A page whose first response is empty waits or looks empty.

    While it fails, your letter stays at C or lower.

    • Only on the page the loading page moves on to: https://www.salesforce.com/
    • Only on the page the loading page moves on to: https://www.salesforce.com/
    • Only on the page the loading page moves on to: https://www.salesforce.com/

    What to do Make the home page send its text from the server, so it shows up with scripts turned off.

    For your web team: Render the page's content on the server or at build time, and use scripts to add to it. Fetch the page without a browser to check the text is in it.

    Your web team · a few days · Critical

    Understand JavaScript SEO basics, Google Search CentralReport an issue with this check

  • Your business is described in structured dataImportantPass

    The home page's structured data names Organization, PostalAddress, WebPage, ImageObject, Offer, FAQPage, Question, and Answer. Structured data spares an assistant from guessing what a page means. Google says it gives explicit clues about a page; Bing says it may support clearer grounding and promises nothing.

    Intro to structured data, GoogleReport an issue with this check

  • Headings give each page an outlineImportantPass

    Heading elements appear in a sequentially-descending order Headings give a page a clear structure.

    Optimizing your website for generative AI features on Google Search, GoogleReport an issue with this check

  • Images describe themselvesImportantPass

    Image elements have [alt] attributes Alt text is a short written description of an image. Google calls it the most important attribute for adding metadata about an image, and it also uses computer vision on the picture.

    Image SEO Best Practices, GoogleReport an issue with this check

  • Lists and tables are built as lists and tablesImportantPass

    All 2 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires the structure a page shows on screen to be in its markup as well, and the axe rules check lists and tables for it.

    Rule list: <ul> and <ol> must only directly contain <li>, <script> or <template> elements, Deque axeReport an issue with this check

  • Every page has its own summary for search resultsImportantPass

    Document has a meta description Google can show a page's meta description as its snippet and asks for a different one on every page. It is less likely to show a list of keywords, so a specific summary has the best chance of being used.

    How to Write Meta Descriptions, GoogleReport an issue with this check

  • Pages say which language they are inImportantPass

    All 2 audits in this goal pass. WCAG requires the language of each page to be set in its code, so software reads it with the right rules and voice.

    Rule html-has-lang: <html> element must have a lang attribute, Deque axeReport an issue with this check

  • A short guide to your site for AI assistantsImportantNot yet

    llms.txt does not follow recommendations llmstxt.org proposes the file so assistants find what they need and follow its links. Lighthouse calls it an emerging convention and Google Search does not use it, so it is a bonus.

    • llms.txt does not follow recommendations: https://site.com/

    What to do Publish /llms.txt with your business name as its title and links to your most important pages.

    For your web team: Serve a Markdown file at /llms.txt with a 200, and keep it out of the way of any rule that routes unknown paths to the home page or answers them with a firewall page. Start it with an H1 naming the site, then sections of Markdown links to key pages, as llmstxt.org describes.

    Your web team · about an hour · Important

    Optimizing your website for generative AI features on Google Search, GoogleReport an issue with this check

83

Act

Can they take the next step for a customer?

25% of your grade · 6 of 8 goals pass

  • Your site offers tools to AI assistantsMust haveImportantFail

    Your home page offers no tools to AI assistants. WebMCP lets an assistant book or reserve through a site's own code instead of guessing its way around the screen.

    While it fails, your letter stays at B or lower.

    • PageSpeed's "WebMCP tools registered" audit lists no tool: https://site.com/

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    For your web team: Call document.modelContext.registerTool({ name, description, inputSchema, execute }) as the home page loads, or add toolname and tooldescription attributes to the form. A name is 1 to 128 letters, digits, _, - or .

    Your web team · about a day · Important

    WebMCP for developers, ChromeReport an issue with this check

  • Assistants can read your page's controlsCriticalPass

    Accessibility tree is well-formed (All audits passed) Agents review the accessibility tree to find what they can click or fill in, and missing labels can block them.

    Accessibility for agents, ChromeReport an issue with this check

  • Custom controls announce what they areImportantPass

    Elements with role="dialog" or role="alertdialog" have accessible names. WCAG, the web accessibility standard most laws point to, requires every control to expose its name and role to assistive technology and software.

    Accessibility for agents, ChromeReport an issue with this check

  • Extra labels on controls are used correctlyImportantPass

    All 13 audits in this goal pass. Wrong ARIA tells an assistant a control is something it is not. WAI-ARIA defines the roles and attributes that are valid, and the axe rules check them.

    Rule aria-roles: ARIA roles used must conform to valid values, Deque axeReport an issue with this check

  • Visitors can move around the pageImportantPass

    All 2 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires every function of a page to work from a keyboard.

    Accessibility for agents, ChromeReport an issue with this check

  • Text is readableImportantPass

    All 3 audits in this goal pass. WCAG requires text to contrast with its background by at least 4.5 to 1, and the axe rule color-contrast checks for it.

    Rule color-contrast: Elements must meet minimum color contrast ratio thresholds, Deque axeReport an issue with this check

  • Buttons and links are big enough to tapImportantPass

    All 2 audits in this goal pass. web.dev recommends tap targets of around 48 pixels, and WCAG sets a minimum of 24 by 24 pixels.

    Accessible tap targets, GoogleReport an issue with this check

67

Performance

Is it fast for the person who clicks through?

Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.

25% of your grade · 3 of 10 goals pass

  • Repeat visitors get a faster pageImportantFail

    Use efficient cache lifetimes (Est savings of 7,475 KiB) Fetching resources over the network is both slow and expensive.

    • Use efficient cache lifetimes (Est savings of 7,475 KiB), from Vidyard: https://cdn.vidyard.com/thumbnails/hvtUMBJo3VI5Axqu6d1BVA/4256230c9176e61428d468.gif
    • Use efficient cache lifetimes (Est savings of 7,475 KiB), from sfdcdigital.com: https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/08/agenticphp-slack-tour-v2.mp4
    • Use efficient cache lifetimes (Est savings of 7,475 KiB), from Vidyard: https://cdn.vidyard.com/thumbnails/50063271/35B0KQfdbpxqwLrw_-zvjQ.png

    What to do Let browsers keep images, scripts and styles between visits.

    For your web team: Send Cache-Control with a long max-age for fingerprinted static files, and revalidate the rest with ETag.

    Your web team · about an hour · Important

    Prevent unnecessary network requests with the HTTP Cache, GoogleReport an issue with this check

  • The main content shows up quicklyImportantPartial

    Largest Contentful Paint is 3.2 s for real visitors of this page, last 28 days, which Google rates needs improvement and Speed Index (15.1 s). Measured from real visitors of this page, last 28 days; the rest is a lab test on a phone. LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.

    • Largest Contentful Paint is 3.2 s for real visitors of this page, last 28 days, which Google rates needs improvement.: https://site.com/
    • Speed Index (15.1 s): https://site.com/
    • LCP breakdown: https://site.com/

    What to do Make the first screen load faster on phones, starting with its biggest image.

    For your web team: Serve the largest element early: preload it, avoid render-blocking scripts and styles, and cut server response time. PageSpeed lists what holds it back.

    Your web team · a week or more · Important

    Web Vitals, GoogleReport an issue with this check

  • The page responds as soon as it appearsImportantPartial

    Interaction to Next Paint is 349 ms for real visitors of this page, last 28 days, which Google rates needs improvement. INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.

    • Interaction to Next Paint is 349 ms for real visitors of this page, last 28 days, which Google rates needs improvement.: https://site.com/
    • Forced reflow: https://site.com/
    • Max Potential First Input Delay (820 ms): https://site.com/

    What to do Remove scripts it does not need, which keep the page busy.

    For your web team: Split long tasks and defer scripts that are not needed to start. PageSpeed lists the costliest scripts.

    Your web team · a week or more · Important

    Total Blocking Time (TBT), GoogleReport an issue with this check

  • Served fastImportantPartial

    Document request latency (Est savings of 90 ms). A CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.

    • Document request latency (Est savings of 90 ms): https://site.com/
    • Network Round Trip Times (0 ms): https://site.com/
    • Server Backend Latencies (10 ms): https://site.com/

    What to do Speed up its first response, for example with a CDN in front of it.

    For your web team: Serve the page through a CDN or edge network over HTTP/2 or HTTP/3, compress text with gzip or Brotli, cache the document at the edge, and avoid redirects.

    Your web team · about a day · Important

    Reduce server response times (TTFB), ChromeReport an issue with this check

  • Images are the right sizeImportantPartial

    Improve image delivery (Est savings of 7,271 KiB) and Image elements do not have explicit width and height. Serving images larger than the version rendered on screen results in wasted bytes and slows page load.

    • Improve image delivery (Est savings of 7,271 KiB): <img alt="" aria-hidden="true" class="absolute inset-0 h-full w-full object-cover" src="https://play.vidyard.com/67zKUV1NCj9mt28MwmUJ4G.jpg">, from Vidyard: https://cdn.vidyard.com/thumbnails/hvtUMBJo3VI5Axqu6d1BVA/4256230c9176e61428d468.gif
    • Image elements do not have explicit width and height: <img alt="Three Agentblazer badge levels: Innovator, Champion and Legend" class="mt-4 w-full rounded-lg object-contain" src="https://images.ctfassets.net/ct4bxoykjwgb/7fZtiui6YCNNnntISjGwzL/31fc24737…">, from ctfassets.net: https://images.ctfassets.net/ct4bxoykjwgb/7fZtiui6YCNNnntISjGwzL/31fc2473736a2569accafed29a09382e/resources-tab1-agentblazer.png

    What to do Resize and compress your images before they go on the page.

    For your web team: Serve several sizes with srcset and sizes, use a modern format such as WebP or AVIF, and keep each image's width and height in the proportion it is shown.

    Your web team · about a day · Important

    Properly size images, ChromeReport an issue with this check

  • The page does not weigh muchImportantPartial

    Avoid enormous network payloads (Total size was 13,637 KiB), Reduce unused JavaScript (Est savings of 1,058 KiB), Reduce unused CSS (Est savings of 118 KiB), Minify JavaScript (Est savings of 3 KiB), Duplicated JavaScript (Est savings of 33 KiB), and Legacy JavaScript (Est savings of 15 KiB). Large network payloads are highly correlated with long load times and cost visitors money on mobile data.

    • Avoid enormous network payloads (Total size was 13,637 KiB), from Vidyard: https://cdn.vidyard.com/thumbnails/hvtUMBJo3VI5Axqu6d1BVA/4256230c9176e61428d468.gif
    • Reduce unused JavaScript (Est savings of 1,058 KiB), from sfdcstatic.com: https://a.sfdcstatic.com/digital/@sfdc-www-emu/digital-qualified/v1-stable/qualified-5a1eb082.js
    • Reduce unused CSS (Est savings of 118 KiB): https://www.salesforce.com/c2/public/exp/pbc/server/css/style.65e807cb31f1523f3dcd.css?bc=SM

    What to do Remove code and files the page does not use.

    For your web team: Minify scripts and styles, remove unused and duplicate code, and stop shipping legacy polyfills. PageSpeed lists the files by size.

    Your web team · a few days · Important

    Avoid enormous network payloads, ChromeReport an issue with this check

  • The page loads without errorsImportantPartial

    Browser errors were logged to the console, Missing source maps for large first-party JavaScript, and Page lacks the HTML doctype, thus triggering quirks-mode. An error in the console means a problem on your page that you need to resolve.

    • Refused to get unsafe header "X-OneTrust-IsBot": https://site.com/
    • Missing source maps for large first-party JavaScript: https://site.com/
    • Page lacks the HTML doctype, thus triggering quirks-mode: https://site.com/

    What to do Open the page in a browser's developer tools and clear the errors it lists.

    For your web team: Fix each console error and browser issue, replace deprecated APIs, publish source maps for your scripts, and start the document with a doctype and a charset.

    Your web team · a few days · Important

    Browser errors were logged to the console, ChromeReport an issue with this check

  • The page does not jump around while it loadsImportantPass

    Cumulative Layout Shift is 0.00 for real visitors of this page, last 28 days, which Google rates good. CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.

    Web Vitals, GoogleReport an issue with this check

  • Visitors are on a secure connectionImportantPass

    Uses HTTPS A secure connection helps prevent intruders tampering with traffic between your site and its visitors.

    Why HTTPS matters, GoogleReport an issue with this check

  • Visitors are not interrupted on arrivalImportantPass

    All 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.

    Requests the geolocation permission on page load, ChromeReport an issue with this check

See if AI chooses you

An AI agent searched “crm software for small business”, like 4,400 people a month.

The same rules every run: four searches, up to three sites, six pages, made-up details, and it never sends anything.

  • FoundOpened directly

    Search didn't list your site: it was not among the results of the agent's 3 searches. The agent then opened your site directly, so the gates after this one are still judged.

  • UnderstoodNot reached

    The agent's answer cites no fact from your site's own pages.

    Behind it:Your key facts are in the page itself

  • ActedNot reached

    Reached when your site gives the assistant a way to act.

  1. Finding the search your site already ranks for on Google.

  2. Reading your site to plan the first search.3s

  3. Reviewing the search results.3s

  4. Reviewing the search results.3s

  5. Reviewing the search results.4s

  8. Deciding the next step.11s

  9. Judging how far it got.

What it told the shopper1 of 27 sources is your site

I opened https://site.com/, but it has no shopping content of its own. The page is only a redirect: its HTML contains a meta refresh pointing to https://www.salesforce.com. So I can't tell you what CRM software site.com sells, its pricing, features, or how to buy.

  • What I found: The address redirects to Salesforce's site, so it appears to point to Salesforce. That redirect is the only thing the page says.
  • Why it might fit: Salesforce is a well-known CRM (customer relationship management) provider, but I did not read any Salesforce page, so I can't confirm its plans, prices, or whether it suits a small business.
  • Next step: Open https://www.salesforce.com yourself and look for its small-business CRM pages. Pricing and free trial options are usually listed there, but check them directly, because I have not verified them.
  • What's missing: I didn't read any product, pricing, or contact pages, and I didn't search for other CRM options. Since the searches are over, I can't offer a shortlist of other businesses.

These sites are competing with you

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site.comCFind92Understand77Act83Performance67
hubspot.comOpened by the AI agent
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See site.com rebuilt, without these issues

5th of 12 organization sites graded so far. See the board.

How we grade