About Clutch

We build websites for the age of AI.

Matthew Hager and Bruno Mota founded Clutch in 2017. Today it builds and runs sites your customers, and the AI assistants they ask, can use.

Matthew Hager

Co-founder and CEO

Houston, Texas

Bruno Mota

Co-founder and CTO

Porto, Portugal

A note from the founders

Clutch started inside an agency.

Then the way people find a business changed.

Matthew ran Poetic, a 50-person digital agency in Houston that built websites for apartment operators such as AMLI and Asset Living. Every site took too long to build and cost too much to keep running. Poetic moved from WordPress and Drupal to Webflow to go faster, then wrote its own converter from Webflow to React to get past what Webflow could not do.

Bruno had been building the same kind of tools from Portugal. His WordPress theme was a top seller on Envato in 2013, and by 2015 he had built a no-code website builder in React.

In January 2017 we teamed up to build the builder agencies needed: no limits on design, fast sites, and little upkeep. For eight years we shipped it, for professional designers, for headless Shopify and for WordPress.

Then the way people find a business changed. They ask an AI assistant, and the assistant reads the site for them. A builder that needs a designer at the controls is the wrong tool for that, so Clutch became an agent. You say what you want. Clutch builds the site, keeps it fast and current, and makes it a site an assistant can use.

Matthew and Bruno

Co-founders, Clutch

How we got here.

Thirteen years of building websites, from the first theme to the agent.

2013Bruno's WordPress theme becomes a top seller on Envato. Matthew's agency starts building with low-code tools.
2015Bruno builds a no-code website builder in React.
2017Matthew and Bruno found Clutch.
2019The first version of Clutch goes to a small group of users.
2021Clutch opens its public beta.
2022Clutch signs its first paying customer, on 7 February.
2023Clutch puts AI inside the sites it builds.
2024Clutch becomes a visual builder for headless Shopify.
2025Clutch becomes a visual builder for WordPress.
2026Clutch becomes an agent that builds, hosts and runs agentic sites.

What we hold ourselves to.

Know why you're on this ship.
Everyone here works toward one goal: a website that keeps up with how people find a business.
Add to the pool of understanding.
We share what we learn. The grader is free for any public site, and our research names its sources.
Be less wrong.
We check our own sites with the same public grader we use on everyone else's, and fix what it finds.
Missionaries, not mercenaries.
We are here to add value for the businesses we work with, not to extract it.