Three files
They tell an assistant what is on the site and who may read it.
robots.txtsitemap.xmlllms.txt
Platform · Agent-ready
ChatGPT can fill your tour form.
A Clutch site carries what ChatGPT, Gemini, Claude and Grok need to find it, read it and use its forms.
ChatGPT on a phone is asked to find a two-bedroom at Larkspur Commons for November and book a tour. It uses the site's search_site and tour_schedule tools. The site's tour form, filled with B2 Terrace and November, answers Missing: Name, Email. ChatGPT says B2 Terrace is from $1,845 with three homes for November, and asks what name and email should go on the form.
An assistant reads three layers of a Clutch site.
Facts in the page
The facts an assistant needs sit in the page itself, repeated as structured data, JSON-LD, which a machine reads.
Every form, a tool
Given every field, it sends the form. Given less, it stops and names the missing field.
tour_scheduleWebMCP
Why now
Daily requests from AI crawlers and agents grew more than 1,700% in a year.
1,700%
Daily requests from AI crawlers and agents, year over year.
Cloudflare · 30 Sep 2026
Cloudflare fronts about a fifth of web domains. It counts crawlers and agents together, so this is growth in requests, not a share of your visits.
What an assistant can use,
and where it stops.Which assistants can use a Clutch site?
ChatGPT, Gemini, Claude and Grok can find a Clutch site, read its facts and fill its forms, and they stop when a field is missing.
Does every page offer an assistant a tool?
No. A Clutch site offers an assistant a tool only where the site has something to use. A page with no form, filtered list or search box offers no tool.
Which browsers run the form tools?
The form tools work in browsers that implement WebMCP, the browser standard that lets an assistant use a page's search and forms directly. Elsewhere the assistant reads the page the way a search crawler does, and the files and the facts are still there.
Is WebMCP the same as MCP?
No. MCP is a different standard: it lets an assistant such as Claude connect to Clutch so that you and your own tools can read and change your site. Your visitors and their assistants never need it.
What is a journey?
A test run: an assistant gets a real customer's question, searches, opens your site and tries the next step. The record shows what it could find, understand and act on. Paste your site's address to run one.
See what an assistant finds on your site.
No account needed.