clutch

One price per site. The agent is included

A fast site that people and AI agents can find, understand and act on, and an agent that keeps it current. Build it free and pay when it goes live.

Annual billing saves two months.

One plan per site, and you can mix them. Site changes when you ask. Growth also works on its own.

Site

$39

a month, billed annually ($47 month to month)

Good for: a site you need online and ready for AI, without marketing it every week. A single location, a small owner with no agency, or a secondary site.

  • A fast, finished site, built for you from your current site or a description
  • Ready for AI agents: the concierge, MCP and WebMCP
  • Graded before every publish. Nothing goes live below an A
  • Change it by asking, by text, email, Slack or chat
  • Unlimited pages, editors and languages
  • AI credits to build and run the site, every month

Growth

Most popular

$199

a month, billed annually ($239 month to month)

Good for: the sites you want the agent working on by itself. A community, a location or a whole portfolio.

Build my site

Everything in Site

  • Routines: the agent works on a schedule and brings you what it found
  • The weekly finding: what changed, what to do next, and a button to approve
  • Competitor watching and reports, in your channel
  • The routines marketplace, or ask for your own
  • Five times Site's AI credits, every month

Enterprise

Talk to us

Good for: large portfolios, REITs and agencies that need their own brand, a closer relationship and terms for procurement.

Everything in Growth, priced for many sites

  • White label: your brand on Clutch
  • Better support, with a named contact
  • Single sign-on with your own directory, and audit logs
  • SOC 2, security reviews and uptime guarantees
  • Contract terms for procurement

AI credits renew every month. Past them, add extra usage or move the site to Growth. The live site never stops.

What other platforms charge extra for,

included
  • Hosting, your domain and HTTPS. No limits on pages, traffic or bandwidth.
  • The concierge, MCP and WebMCP. Visitors and their AI agents ask, and the site answers and acts.
  • Analytics with no cookie banner, including what visitors and agents ask, with full history.
  • Unlimited editors, with approvals and rollback.
  • Nothing goes live below an A. Every publish is graded first.
  • Support from people.

Try it before you pay

  • Three preview sites. Build up to three and share them at a link. Pay when one goes live on your domain.
  • The grader. Grade any site for speed, accessibility, search and AI readiness.
  • Journey. Watch an AI agent try to find, understand and act on any site.
  • Monitoring. We rescan your site every month and email you when its grade changes.

Everything Clutch does,

plan by plan

The plans differ in routines, how much the agent does each month, and the Enterprise items. Everything else is on every plan.

Site$39 a monthGrowth$199 a monthEnterpriseTalk to us
Price a month, billed annually$39$199Talk to us
Price month to month$47$239Talk to us
Setup feeNoneNoneNone
The site
A site built for you from your current site or a descriptionYesYesYes
First build, outside the monthly AI creditsIncludedIncludedIncluded
Templates for your industry, to start fromYesYesYes
Migration from your current siteIncludedIncludedIncluded
Redirects from every old address, checkedYesYesYes
Pages, hand-built or generatedUnlimitedUnlimitedUnlimited
LanguagesUnlimitedUnlimitedUnlimited
Hosting at the edgeIncludedIncludedIncluded
Custom domain and HTTPSIncludedIncludedIncluded
Traffic and bandwidthUnlimitedUnlimitedUnlimited
StorageUnlimitedUnlimitedUnlimited
Fits every screen, phone to desktopYesYesYes
Title, description, canonical address and social sharing tags on every pageYesYesYes
No "Built with Clutch" badgeYesYesYes
Ready for AI agents
The concierge: visitors ask, and the site answers and takes them thereYesYesYes
MCP for visitors' AI agentsYesYesYes
WebMCP for visitors' AI agentsYesYesYes
Search across your pages, photos and videos, for people and agentsYesYesYes
Choose which actions visitors' agents can take, with call countsYesYesYes
Agent discovery files: agent resource catalog, llms.txt, sitemap, robots fileYesYesYes
Remembers a visitor's cart or booking between visitsYesYesYes
Help listing your site in AI agent directoriesYesYesYes
Graded before every publish: nothing goes live below an AYesYesYes
The agent and how you work with it
Change the site by askingYesYesYes
AI each monthEnough to build and run the siteFive times Site'sCustom
Past the monthly creditsExtra usageExtra usageCustom
A workspace agent that plans with you and builds many sites at onceYesYesYes
One change made across many sites, published with one approvalYesYesYes
The Clutch app, with pins on your live siteYesYesYes
Text message (SMS and iMessage)YesYesYes
EmailYesYesYes
Slack and Microsoft TeamsYesYesYes
VoiceYesYesYes
Your own AI agent over MCP, such as ChatGPT or ClaudeYesYesYes
Other agents working with Clutch's agent (agent to agent)YesYesYes
Approve from wherever you are, by reply or tapYesYesYes
Skills for your workspace and each siteUnlimitedUnlimitedUnlimited
The skills marketplaceYesYesYes
Rules for the agent, set by askingYesYesYes
Routines: the agent works on a scheduleUnlimitedUnlimited
The routines marketplaceYesYes
The prompts gallery: copy any prompt, or use it on your siteYesYesYes
Growth and marketing
A page for each audience (personalization)YesYesYes
Landing pages made from your ads, and ads repointed with your approvalYesYesYes
AI visibility check: how AI agents answer about youMonthlyMonthly, and as often as your routines runMonthly, and as often as your routines run
Reviews on your siteYesYesYes
Review replies drafted for your approvalYesYesYes
Google Business Profile kept in sync with the siteYesYesYes
Photos and video made for youYesYesYes
Custom video cut from your own photos and footageYesYesYes
Email campaigns through your email platformYesYesYes
Works with A/B testing toolsYesYesYes
The weekly finding: what changed and what to do nextYesYes
Competitor and price watching, on a scheduleYesYes
Marketing reports, on a scheduleYesYes
Accessibility and compliance reports, on a scheduleYesYes
Listings checked for drift and fixed, on a scheduleYesYes
Content and media
A content system built for your industry, by the agentYesYesYes
A simple table to edit any list, or just askYesYesYes
Industry standards built in, such as MITS for apartmentsYesYesYes
Media library that describes every photo and videoYesYesYes
Alt text written for every imageYesYesYes
Images and video optimized, cropped and compressedYesYesYes
Video hosting and streamingYesYesYes
Neighborhood maps with nearby places, looked up for youYesYesYes
Brand system: voice, tone, colors and fonts kept on every editYesYesYes
A brand per site, side by side in one workspaceYesYesYes
Your own fontsYesYesYes
Built-in forms for leads, tours, catering and moreYesYesYes
Form submissionsUnlimitedUnlimitedUnlimited
Spam traps and rate limits on every formYesYesYes
Connections and data
Connect any tool with an open API, by askingYesYesYes
ConnectionsUnlimitedUnlimitedUnlimited
Read and write through every connectionYesYesYes
Forms sent to your CRM, a Google Sheet, Notion or any APIYesYesYes
Use Google Sheets, Notion, WordPress, Shopify, your POS or your PMS for parts of the siteYesYesYes
Property management systems and other gated systems, once you have accessYesYesYes
Your own asset library, such as Cloudinary or Google DriveYesYesYes
Any third-party script or embed, such as Google Tag Manager or live chat, carried over when you moveYesYesYes
Keys kept in a vault the AI can use but never readYesYesYes
Works with Zapier and n8nYesYesYes
Analytics
Every visit counted, with no script on the pageYesYesYes
Bots and AI agents counted apartYesYesYes
Campaigns and UTMsYesYesYes
What visitors and agents askYesYesYes
Questions your site could not answerYesYesYes
Which actions agents took on your siteYesYesYes
Leads by sourceYesYesYes
Analytics historyFullFullFull
Google Analytics, if you want it tooYesYesYes
Teams and control
One workspace for every brand and siteYesYesYes
Editor seatsUnlimitedUnlimitedUnlimited
Roles: owner, admin, editor, approver, commenter, viewer, client collaborator, billingYesYesYes
People added to one site onlyYesYesYes
Approvals before anything goes liveYesYesYes
Choose which actions need your approval, one by oneYesYesYes
Every edit saved, with instant rollbackYesYesYes
History of who changed whatFullFullFull
Hand a site to another workspaceYesYesYes
One bill for the workspace, with plans mixed by siteYesYesYes
Security and performance
Built from tested parts, written as plain HTMLYesYesYes
No plugins, no frameworks, no PHP: nothing for you to patchYesYesYes
DDoS protection and a web application firewallYesYesYes
Passes Core Web VitalsYesYesYes
Accessibility checked on every publishYesYesYes
No third-party trackers; fonts, maps and images served from your siteYesYesYes
Free tools
The grader, for any siteYesYesYes
Journey, for any siteYesYesYes
Monitoring, with an email when your grade changesYesYesYes
Support
Product support from peopleYesYesYes
Better support, with a named contactYes
A partner agency to run it for you, if you want oneYesYesYes
Enterprise
White label: your brand on ClutchYes
Single sign-on with your own directoryYes
Audit logsYes
Uptime guaranteeYes
SOC 2Yes
Security reviewsYes
Contract terms for procurementYes
Pricing for many sitesYes

One plan covers what you pay for separately today

  • A site platform and hosting. Included.
  • A care plan for changes. Included: ask for any change, by text, email or chat.
  • A landing page builder. Included: a page for every ad and search.
  • A chat widget. Included: the concierge answers visitors and takes them to the page.
  • Separate analytics and a cookie banner. Included, with no banner.
  • An AI visibility tool. Included.
  • Personalization. Included: a page for each audience.

Questions about the plans

What counts as a site?

One domain, however many pages it has. Each site has its own plan.

Which plan do I need?

Site, if you want the site online, ready for AI, and changed when you ask. Growth, if you want the agent to work on its own: routines that run on a schedule, report to you and act with your approval. Plans are per site, so put the sites you actively market on Growth and the rest on Site.

What is a routine?

Work the agent does on a schedule, daily, weekly or monthly. Pick one from the routines marketplace or ask for your own. Some send a report; some make changes for you to approve.

What does Enterprise include?

Everything in Growth, priced for many sites, plus white label, better support with a named contact, single sign-on with your own directory, audit logs, an uptime guarantee, SOC 2, security reviews and contract terms. Talk to us.

Can an agency put its own brand on Clutch?

Yes. White label is part of Enterprise. Talk to us.

What are AI credits?

The agent's work for the month: building pages, making edits, grading before publishing, translating and running routines. Each site has its own, and Growth has five times Site's.

Is the AI metered?

Yes. Each site's plan includes AI credits every month, and Growth has five times Site's. If a site uses them all, its agent waits until the next month, unless you add extra usage or move the site to Growth. The live site keeps running either way.

Can I use my own AI agent?

Yes. Work through ChatGPT, Claude or another agent over MCP.

Is there a limit on pages?

No. Pages, landing pages, pages the agent makes from your content (floorplans, units, menu items, locations, posts) and translations are unlimited on every plan.

Are languages, analytics or support limited by plan?

No. Every plan gets any language, full analytics history and support from people.

Do you charge for traffic?

No. Traffic, bandwidth, storage and form submissions are unlimited, within fair use.

What is free?

Three preview sites, the grader, Journey and monitoring. You pay when a site goes live on your own domain.

Is there a contract or a setup fee?

No setup fee, and moving your current site is included. Prices shown are billed annually. You can also pay month to month, with no contract, for a little more.

Do I need an agency?

No. The agent builds and runs the site with you. If you work with an agency, keep them. Want someone to run it for you? Find a partner.

Does it work with my property management system?

Yes, with Yardi, Entrata, RealPage, MRI, ResMan, AppFolio and others. These systems gate their APIs. Set it up yourself once you have access from the vendor, or a partner agency that has access handles it.

Can I change plans?

Yes, any time, up or down, for any site.

What if a payment fails?

Editing pauses 7 days after the first failed payment. The site stays up for 30 days, then returns to a draft unless it's paid.

Can I stop a plan?

Yes. The site returns to a draft at the end of the period you paid for, and everything in it is kept.

Clutch builds a free draft of your site