clutch

D

Poor for AI agents

Capped at D: assistants have trouble acting on your site (Act 53). Your checks earned 72.

See the goal behind it

Speed: Fail (Google's lab run of this page)Core Web Vitals, Google

Start here.

These hold your letter down the most
  1. Fail·Act

    Assistants can read your page's controls

    Accessibility tree is not well-formed

    What to do Run Google's PageSpeed Insights on the home page and fix the accessibility problems it lists, which are mostly buttons and fields with no label.

    Your web team · about a daySee the check

  2. Fail·Understand

    Headings give each page an outline

    Heading elements are not in a sequentially-descending order

    What to do Give each page one main heading and put the headings under it in order.

    Your web team · about an hourSee the check

  3. Fail·Performance

    The main content shows up quickly

    Largest Contentful Paint (24.8 s), First Contentful Paint (3.4 s), and Speed Index (7.9 s). Lab test on a phone: too few real visitors to measure it.

    What to do Make the first screen load faster on phones, starting with its biggest image.

    Your web team · a week or moreSee the check

Fix it,

or see it rebuilt

These 14 fixes add up to about six weeks of your web team's time.

  • Send to your agency

    An email with what is wrong and a link to this report, so whoever runs the site has every fix and its line for the web team.

    Send to your agency

  • Explore with your AI

    Your own AI reads the report and tells you how to fix each issue and the effort each takes. It gets this, and nothing else:

    Read this report on our website: clutch.io/grade/liveheritagehouse-com. Tell me how to fix each issue and the level of effort each fix takes.

  • See your site rebuilt

    Clutch rebuilds liveheritagehouse.com from its address, and the new site doesn't have these issues. Free to preview, $39 a month once it goes live.

    See your site rebuilt
100

Find

Can AI agents and search engines reach and list your pages?

25% of your grade · 9 of 9 goals pass

77

Understand

Can they tell who you are and what you offer?

25% of your grade · 5 of 7 goals pass

  • Headings give each page an outlineImportantFail

    Heading elements are not in a sequentially-descending order Headings give a page a clear structure.

    • Fix any of the following: Heading order invalid: <h4 class="home-contact-title">: https://www.liveheritagehouse.com/

    What to do Give each page one main heading and put the headings under it in order.

    For your web team: Use h1 once, then h2 to h6 without skipping a level, and remove or fill any heading element that has no text.

    Your web team · about an hour · Important

    Optimizing your website for generative AI features on Google Search, GoogleReport an issue with this check

  • Lists and tables are built as lists and tablesImportantPartial

    Lists do not contain only <li> elements and script supporting elements (<script> and <template>). WCAG, the web accessibility standard most laws point to, requires the structure a page shows on screen to be in its markup as well, and the axe rules check lists and tables for it.

    • Fix all of the following: List element has direct children that are not allowed: [role=button]: <ul id="beds-filter">: https://www.liveheritagehouse.com/

    What to do Build price lists and schedules as real lists and tables.

    For your web team: Use ul, ol and dl with li, dt and dd children, and table markup with th header cells for tabular data, rather than line breaks and styled divs.

    Your web team · a few days · Important

    Rule list: <ul> and <ol> must only directly contain <li>, <script> or <template> elements, Deque axeReport an issue with this check

  • Your key facts are in the page itselfCriticalPass

    The page as your server sends it holds its text; scripts add 42 pieces of text. Claude's web fetch tool does not support pages that fill in their text with JavaScript, and Google reads such a page only after its first HTML, once it reaches the rendering queue. A page whose first response is empty waits or looks empty.

    Understand JavaScript SEO basics, Google Search CentralReport an issue with this check

  • Your business is described in structured dataImportantPass

    The home page's structured data names Apartment, PostalAddress, GeoCoordinates, and OpeningHoursSpecification. Structured data spares an assistant from guessing what a page means. Google says it gives explicit clues about a page; Bing says it may support clearer grounding and promises nothing.

    Intro to structured data, GoogleReport an issue with this check

  • Images describe themselvesImportantPass

    Image elements have [alt] attributes Alt text is a short written description of an image. Google calls it the most important attribute for adding metadata about an image, and it also uses computer vision on the picture.

    Image SEO Best Practices, GoogleReport an issue with this check

  • Every page has its own summary for search resultsImportantPass

    Document has a meta description Google can show a page's meta description as its snippet and asks for a different one on every page. It is less likely to show a list of keywords, so a specific summary has the best chance of being used.

    How to Write Meta Descriptions, GoogleReport an issue with this check

  • Pages say which language they are inImportantPass

    All 2 audits in this goal pass. WCAG requires the language of each page to be set in its code, so software reads it with the right rules and voice.

    Rule html-has-lang: <html> element must have a lang attribute, Deque axeReport an issue with this check

53

Act

Can they take the next step for a customer?

25% of your grade · 2 of 8 goals pass

  • Assistants can read your page's controlsMust haveCriticalFail

    Accessibility tree is not well-formed Agents review the accessibility tree to find what they can click or fill in, and missing labels can block them.

    While it fails, your letter stays at C or lower.

    • ARIA role should be appropriate for the element: <li data-rpfp-filter-beds="" data-value="All" role="button" class="rpfp-active" aria-label="show all bedrooms">: https://www.liveheritagehouse.com/
    • Elements must only use permitted ARIA attributes: <div class="rpfp-dropdown-container rpfp-dropdown-container-clear hint--top hint--roun…" aria-label="Clear Filters">: https://www.liveheritagehouse.com/
    • Links must have discernible text: <a href="#home-content" class="rp-scroll">: https://www.liveheritagehouse.com/

    What to do Run Google's PageSpeed Insights on the home page and fix the accessibility problems it lists, which are mostly buttons and fields with no label.

    For your web team: Give every button, link and field an accessible name, associate each field with a label, and remove invalid ARIA roles and attributes. PageSpeed lists the elements that fail.

    Your web team · about a day · Critical

    Accessibility for agents, ChromeReport an issue with this check

  • Your site offers tools to AI assistantsMust haveImportantFail

    Your home page offers no tools to AI assistants. WebMCP lets an assistant book or reserve through a site's own code instead of guessing its way around the screen.

    While it fails, your letter stays at B or lower.

    • PageSpeed's "WebMCP tools registered" audit lists no tool: https://www.liveheritagehouse.com/

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    For your web team: Call document.modelContext.registerTool({ name, description, inputSchema, execute }) as the home page loads, or add toolname and tooldescription attributes to the form. A name is 1 to 128 letters, digits, _, - or .

    Your web team · about a day · Important

    WebMCP for developers, ChromeReport an issue with this check

  • Extra labels on controls are used correctlyImportantPartial

    Elements use prohibited ARIA attributes. Wrong ARIA tells an assistant a control is something it is not. WAI-ARIA defines the roles and attributes that are valid, and the axe rules check them.

    • Fix all of the following: aria-label attribute cannot be used on "div" elements with no valid role attribute.: <div class="rpfp-dropdown-container rpfp-dropdown-container-clear hint--top hint--roun…" aria-label="Clear Filters">: https://www.liveheritagehouse.com/

    What to do Remove ARIA markup that is invalid and use plain HTML controls where they exist.

    For your web team: Use native elements first, give each ARIA role its required attributes and children, remove attributes the role does not allow, and keep ids unique.

    Your web team · a few days · Important

    Rule aria-roles: ARIA roles used must conform to valid values, Deque axeReport an issue with this check

  • Visitors can move around the pageImportantPartial

    Document does not have a main landmark. WCAG, the web accessibility standard most laws point to, requires every function of a page to work from a keyboard.

    • Fix all of the following: Document does not have a main landmark: <html lang="en" xmlns="http://www.w3.org/1999/xhtml" class="hydrated" style="--RPcolor1: #ffffff; --RPcolor2: #47626c; --RPcolor3: #929191; --RPcolor4: …;">: https://www.liveheritagehouse.com/

    What to do Make the page work from the keyboard alone.

    For your web team: Wrap the page's content in one main element, add a skip link to it, keep tabindex at 0 or less, and remove meta refresh redirects.

    Your web team · about a day · Important

    Accessibility for agents, ChromeReport an issue with this check

  • Text is readableImportantPartial

    Background and foreground colors do not have a sufficient contrast ratio. WCAG requires text to contrast with its background by at least 4.5 to 1, and the axe rule color-contrast checks for it.

    • Fix any of the following: Element has insufficient color contrast of 3.94 (foreground color: #ffffff, background color: #808080, font size: 15.0pt (20px), font weight: normal). Expected contrast ratio of 4.5:1: <h1>: https://www.liveheritagehouse.com/

    What to do Darken pale text and underline the links inside paragraphs.

    For your web team: Reach a contrast ratio of 4.5 to 1 for normal text, mark links in text with more than color, and leave user-scalable and maximum-scale out of the viewport tag.

    Your web team · about a day · Important

    Rule color-contrast: Elements must meet minimum color contrast ratio thresholds, Deque axeReport an issue with this check

  • Forms are labelledCriticalPass

    All 2 audits in this goal pass. WCAG requires every form field to have a label or instructions, and the axe rule label checks for it.

    Rule label: Form elements must have labels, Deque axeReport an issue with this check

  • Buttons and links are big enough to tapImportantPass

    All 2 audits in this goal pass. web.dev recommends tap targets of around 48 pixels, and WCAG sets a minimum of 24 by 24 pixels.

    Accessible tap targets, GoogleReport an issue with this check

59

Performance

Is it fast for the person who clicks through?

Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.

25% of your grade · 4 of 10 goals pass

  • The main content shows up quicklyImportantFail

    Largest Contentful Paint (24.8 s), First Contentful Paint (3.4 s), and Speed Index (7.9 s). Lab test on a phone: too few real visitors to measure it. LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.

    • Largest Contentful Paint (24.8 s): https://www.liveheritagehouse.com/
    • First Contentful Paint (3.4 s): https://www.liveheritagehouse.com/
    • Speed Index (7.9 s): https://www.liveheritagehouse.com/

    What to do Make the first screen load faster on phones, starting with its biggest image.

    For your web team: Serve the largest element early: preload it, avoid render-blocking scripts and styles, and cut server response time. PageSpeed lists what holds it back.

    Your web team · a week or more · Important

    Web Vitals, GoogleReport an issue with this check

  • The page responds as soon as it appearsImportantFail

    Total Blocking Time (650 ms) INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.

    • Total Blocking Time (650 ms): https://www.liveheritagehouse.com/
    • Reduce JavaScript execution time (1.6 s), from Google CDN: https://ajax.googleapis.com/ajax/libs/jquery/2.2.4/jquery.min.js
    • Minimize main-thread work (2.4 s): https://www.liveheritagehouse.com/

    What to do Remove scripts it does not need, which keep the page busy.

    For your web team: Split long tasks and defer scripts that are not needed to start. PageSpeed lists the costliest scripts.

    Your web team · a week or more · Important

    Total Blocking Time (TBT), GoogleReport an issue with this check

  • Repeat visitors get a faster pageImportantFail

    Use efficient cache lifetimes (Est savings of 84 KiB) Fetching resources over the network is both slow and expensive.

    • Use efficient cache lifetimes (Est savings of 84 KiB), from realpage.com: https://cs-cdn.realpage.com/RFP/v1.0/rp-floorplans.19e9bb73784e98d4fb8a.js
    • Use efficient cache lifetimes (Est savings of 84 KiB), from Google Analytics: https://www.google-analytics.com/analytics.js
    • Use efficient cache lifetimes (Est savings of 84 KiB), from realpage.com: https://cs-cdn.realpage.com/CWS/2722399/TemplateResources/Global/Icons/fontello.woff

    What to do Let browsers keep images, scripts and styles between visits.

    For your web team: Send Cache-Control with a long max-age for fingerprinted static files, and revalidate the rest with ETag.

    Your web team · about an hour · Important

    Prevent unnecessary network requests with the HTTP Cache, GoogleReport an issue with this check

  • Images are the right sizeImportantPartial

    Improve image delivery (Est savings of 4,006 KiB) and Image elements do not have explicit width and height. Serving images larger than the version rendered on screen results in wasted bytes and slows page load.

    • Improve image delivery (Est savings of 4,006 KiB): <div id="" class="home-banner amenities-banner light-border row">, from myleasestar.com: https://capi.myleasestar.com/v2/dimg/65968430/1900x1900/65968430.jpg
    • Image elements do not have explicit width and height: <img id="p_lt_zonePagePlaceholder_pageplaceholder_p_lt_zoneHomeSection_WebPartZone1…" src="https://capi.myleasestar.com/v2/dimg/65845934/800x600/65845934.jpg" alt="">, from myleasestar.com: https://capi.myleasestar.com/v2/dimg/65845934/800x600/65845934.jpg

    What to do Resize and compress your images before they go on the page.

    For your web team: Serve several sizes with srcset and sizes, use a modern format such as WebP or AVIF, and keep each image's width and height in the proportion it is shown.

    Your web team · about a day · Important

    Properly size images, ChromeReport an issue with this check

  • The page does not weigh muchImportantPartial

    Avoid enormous network payloads (Total size was 12,447 KiB), Reduce unused JavaScript (Est savings of 954 KiB), Reduce unused CSS (Est savings of 31 KiB), Minify JavaScript (Est savings of 22 KiB), and Legacy JavaScript (Est savings of 16 KiB). Large network payloads are highly correlated with long load times and cost visitors money on mobile data.

    • Avoid enormous network payloads (Total size was 12,447 KiB), from myleasestar.com: https://capi.myleasestar.com/v2/dimg/65845938/1900x1900/65845938.jpg
    • Reduce unused JavaScript (Est savings of 954 KiB), from Accessibe Accessibility Overlay: https://acsbapp.com/apps/app/assets/js/acsb.js
    • Reduce unused CSS (Est savings of 31 KiB): @media print{body.print-brochure{background:transparent} …

    What to do Remove code and files the page does not use.

    For your web team: Minify scripts and styles, remove unused and duplicate code, and stop shipping legacy polyfills. PageSpeed lists the files by size.

    Your web team · a few days · Important

    Avoid enormous network payloads, ChromeReport an issue with this check

  • The page loads without errorsImportantPartial

    Browser errors were logged to the console and Uses deprecated APIs (1 warning found). An error in the console means a problem on your page that you need to resolve.

    • Failed to load resource: net::ERR_CONNECTION_FAILED: https://www.liveheritagehouse.com/
    • Uses deprecated APIs (1 warning found): https://www.liveheritagehouse.com/

    What to do Open the page in a browser's developer tools and clear the errors it lists.

    For your web team: Fix each console error and browser issue, replace deprecated APIs, publish source maps for your scripts, and start the document with a doctype and a charset.

    Your web team · a few days · Important

    Browser errors were logged to the console, ChromeReport an issue with this check

  • The page does not jump around while it loadsImportantPass

    Cumulative Layout Shift (0.096) CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.

    Web Vitals, GoogleReport an issue with this check

  • Visitors are on a secure connectionImportantPass

    Uses HTTPS A secure connection helps prevent intruders tampering with traffic between your site and its visitors.

    Why HTTPS matters, GoogleReport an issue with this check

  • Served fastImportantPass

    All 3 audits in this goal pass. A CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.

    Reduce server response times (TTFB), ChromeReport an issue with this check

  • Visitors are not interrupted on arrivalImportantPass

    All 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.

    Requests the geolocation permission on page load, ChromeReport an issue with this check

See if AI chooses you

An AI agent searched “senior housing newburyport ma”, like 30 people a month.

The same rules every run: four searches, up to three sites, six pages, made-up details, and it never sends anything.

  1. Finding the search your site already ranks for on Google.

  2. Reading your site to plan the first search.2s

  3. Reviewing the search results.2s

  5. Reviewing the search results.4s

  7. Reviewing the search results.10s

  8. Judging how far it got.

What it told the shopper1 of 26 sources is your site

Here are three Newburyport senior housing options, each checked on its own website.

1. Heritage House: affordable senior apartments (best if you need income-based rent) Heritage House is at 32 Low Street, Newburyport, MA 01950, phone (978) 462-4039. Heritage House is an affordable senior apartment community offering one- and two-bedroom apartments in historic Newburyport, and its site says Heritage House currently has a wait list, and eligibility is determined by the income limits. Monthly rent equals 30% of Adjusted Gross Income. Utilities are partly included: heat and hot water are included, and gas, water and trash are listed as included, while electric and cable/internet are listed as TBD. The site also lists a security deposit equal to one month's rent and parking as included. Amenities include a community room, computer center, on-site laundry and a wellness center. Pets are allowed for cats and dogs, per the site.

  • Next step: call the office and ask to be added to the waitlist. The site says the Heritage House has an extensive waiting list. Please call the office to be added to our waitlist.
  • Not on the site: an actual rent figure, the income limits, and how long the wait is. Ask for those directly.
  • Source: https://www.liveheritagehouse.com/

2. Atria Merrimack Place: market-rate senior apartments with optional care Atria Merrimack Place is at 85 Storey Avenue, Newburyport, MA 01950, phone (978) 462-7324. Its apartments page lists studio, one-bedroom and two-bedroom homes, with an emergency alert system, 24-hour security, linen and housekeeping services, and maintenance, with walk-in shower and walk-in closet options available. The page lists starting prices for assisted/independent living of $7,395 per month for a studio, $8,395 for a one-bedroom and $12,595 for a two-bedroom, and it also lists memory care units. Those figures are from the page I read; the page notes that independent and assisted/supportive rental rates do not include care or medication management services and may exclude phone, cable or internet.

3. Avita of Newburyport: assisted living with a memory-care focus Avita is at 4 Wallace Bashaw Jr. Way, Newburyport, phone (978) 225-7000. This is a different kind of housing: its site describes it as assisted living services specializing in memory care, and the site says it proudly serve[s] the greater Newburyport communities. The site describes support with daily living and dementia-focused programming. It also offers a free online care-needs survey and a visit request form.

  • Next step: request a visit through the site's contact page, or call the number above.
  • Not on the site (as I read it): rates, floor plans, unit count or license details. The site has a rates and floor plans page I did not open.
  • Source: https://northbridgecommunities.com/avita-of-newburyport/

Which to choose: If you need income-restricted rent and independent living, Heritage House is the best match, though it has a waitlist. If you want independent living with optional care and can pay market rent, Atria fits. If memory care or daily help is the main need, Avita is the one to look at. Third-party directories give different unit counts and prices for these buildings, so confirm details with each office.

  • Your siteliveheritagehouse.com/

    The assistant quoted your home page:

    - ● - ● - ● - ● - ● - ● Affordable Senior Apartments in Newburyport, MA Heritage House 1 & 2 Bedroom Affordable Apartments in Newburyport #home-content Affordable Senior Apartments in Historic Newburyport, MA Welcome to Heritage House, an affordable senior apartment community offering one- and two-bedroom apartments in historic Newburyport, Massachusetts, where heat and hot water is included in the rent!
    Please note that Heritage House currently has a **wait list**, and eligibility is determined by the income limits. Monthly rent equals 30% of Adjusted Gross Income.
    **Please Note Additional Fees:** Utility – Electric – $TBD Utility – Gas – $ Included Utility – Water – $ Included Utility – Trash – $ Included Cable / Internet – $ TBD Security Deposit is equal to one month’s rent Parking – Included Check Availability Photos of Heritage House Apartments in Newburyport, MA Take a closer look at Heritage House and picture life in our affordable senior apartment community in Newburyport, Massachusetts.

These sites are competing with you

SiteLetterFindUnderstandActPerformance
liveheritagehouse.comBuilt in ClutchAFindPassesUnderstandPassesActPassesPerformancePassesClutch rebuilds it from its address, without these issues. Free to preview.Get this site
liveheritagehouse.comDFind100Understand77Act53Performance59
atriaseniorliving.comOpened by the AI agent
northbridgecommunities.comOpened by the AI agent

See liveheritagehouse.com rebuilt, without these issues

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