clutch

B

Usable by AI agents, with gaps

Speed: Fail (Google's lab run of this page)Core Web Vitals, Google

Start here.

These hold your letter down the most
  1. Fail·Understand

    Your business is described in structured data

    The page has no structured data with a type.

    What to do Mark the business up with the most specific schema.org type that fits it.

    Your web team · about a daySee the check

  2. Fail·Act

    Your site offers tools to AI assistants

    Your home page offers no tools to AI assistants.

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    Your web team · about a daySee the check

  3. Fail·Find

    Your pages are listed in a sitemap

    https://www.hubwilliam.com/sitemap.xml answers with a web page, so there is no sitemap there.

    What to do Publish a sitemap and name it in robots.txt.

    Your web team · about an hourSee the check

Fix it,

or see it rebuilt

These 11 fixes add up to about three weeks of your web team's time.

  • Send to your agency

    An email with what is wrong and a link to this report, so whoever runs the site has every fix and its line for the web team.

    Send to your agency

  • Explore with your AI

    Your own AI reads the report and tells you how to fix each issue and the effort each takes. It gets this, and nothing else:

    Read this report on our website: clutch.io/grade/hubwilliam-com. Tell me how to fix each issue and the level of effort each fix takes.

  • See your site rebuilt

    Clutch rebuilds hubwilliam.com from its address, and the new site doesn't have these issues. Free to preview, $39 a month once it goes live.

    See your site rebuilt
78

Find

Can AI agents and search engines reach and list your pages?

25% of your grade · 6 of 9 goals pass

  • Your pages are listed in a sitemapImportantFail

    https://www.hubwilliam.com/sitemap.xml answers with a web page, so there is no sitemap there. Google and Bing use an XML sitemap named in robots.txt to find your pages, and neither promises to index every page in it. A page must be indexed to appear in Google's AI answers.

    • A web page: https://www.hubwilliam.com/sitemap.xml

    What to do Publish a sitemap and name it in robots.txt.

    For your web team: Serve a sitemap.xml (a urlset, or a sitemapindex for several files) and add a Sitemap line with the sitemap's full address to robots.txt.

    Your web team · about an hour · Important

    Build and submit a sitemap, GoogleReport an issue with this check

  • Pages that do not exist say soImportantFail

    A page that does not exist answers 200 with a normal page, so every guessed address looks real. Google treats content behind a 404 or 410 as gone, and flags empty pages that answer 200 (success) as soft 404s.

    • Status 200: https://www.hubwilliam.com/grader-no-such-page-8f3a1c

    What to do Make a mistyped address show a page that says it was not found, with a 404 status behind it.

    For your web team: Return 404 (or 410 for a page that is gone) for unknown routes. A single-page app needs its server to answer unknown paths with the not-found page and a 404 status; a redirect to the home page makes every address look real.

    Your web team · about an hour · Important

    How Google Search handles HTTP status codes, GoogleReport an issue with this check

  • Search engines and AI assistants are allowed to read your siteCriticalPass

    robots.txt answers with a web page, so the site sets no rules. Every AI search crawler and agent we grade is allowed. Training crawlers are allowed. A crawler is a robot that reads sites for a search engine or assistant, and one that is blocked cannot recommend you. Bing lists blocking Bingbot among the things to avoid, because content it cannot crawl may not be indexed or used in Copilot's answers.

    Overview of OpenAI crawlers, OpenAIReport an issue with this check

  • Search engines may list each pageCriticalPass

    Page isn’t blocked from indexing Google leaves out a page marked noindex, and a page its crawler cannot read cannot be listed or used as a supporting link in its AI features.

    AI features and your website, GoogleReport an issue with this check

  • Search results can show your pages' wordsCriticalPass

    Nothing in the page's robots meta tags or headers stops search engines from showing its words. A page whose text is kept out of results leaves a search engine or assistant nothing to quote. Google's AI features follow nosnippet and max-snippet, and Bing keeps content marked noarchive out of Copilot and limits nocache pages to their address, title and snippet.

    Robots.txt Introduction and Guide, GoogleReport an issue with this check

  • Every page has its own titleImportantPass

    Document has a <title> element Google builds the title link in search results from the page's title, and may change one that is missing, vague, boilerplate or repeated. A title keeps your wording in front of searchers.

    Influencing Title Links in Google Search, GoogleReport an issue with this check

  • Each page has one clear addressImportantPass

    All 2 audits in this goal pass. Google uses one canonical address per page, and uses hreflang to send searchers to the version of the page in their language.

    How to Specify a Canonical with rel="canonical" and Other Methods, GoogleReport an issue with this check

  • Pages open without detoursImportantPass

    All 2 audits in this goal pass. Each extra redirect is another trip across the network that can delay the page by hundreds of milliseconds.

    Avoid multiple page redirects, ChromeReport an issue with this check

85

Understand

Can they tell who you are and what you offer?

25% of your grade · 6 of 7 goals pass

82

Act

Can they take the next step for a customer?

25% of your grade · 5 of 7 goals pass

  • Your site offers tools to AI assistantsMust haveImportantFail

    Your home page offers no tools to AI assistants. WebMCP lets an assistant book or reserve through a site's own code instead of guessing its way around the screen.

    While it fails, your letter stays at B or lower.

    • PageSpeed's "WebMCP tools registered" audit lists no tool: https://hubwilliam.com/

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    For your web team: Call document.modelContext.registerTool({ name, description, inputSchema, execute }) as the home page loads, or add toolname and tooldescription attributes to the form. A name is 1 to 128 letters, digits, _, - or .

    Your web team · about a day · Important

    WebMCP for developers, ChromeReport an issue with this check

  • Text is readableImportantPartial

    Background and foreground colors do not have a sufficient contrast ratio. WCAG requires text to contrast with its background by at least 4.5 to 1, and the axe rule color-contrast checks for it.

    • Fix any of the following: Element has insufficient color contrast of 3.09 (foreground color: #86868b, background color: #f3ece6, font size: 15.0pt (20.0411px), font weight: normal). Expected contrast ratio of 4.5:1: <p class="hero__special__title arrow-link">: https://hubwilliam.com/

    What to do Darken pale text and underline the links inside paragraphs.

    For your web team: Reach a contrast ratio of 4.5 to 1 for normal text, mark links in text with more than color, and leave user-scalable and maximum-scale out of the viewport tag.

    Your web team · about a day · Important

    Rule color-contrast: Elements must meet minimum color contrast ratio thresholds, Deque axeReport an issue with this check

  • Assistants can read your page's controlsCriticalPass

    Accessibility tree is well-formed (All audits passed) Agents review the accessibility tree to find what they can click or fill in, and missing labels can block them.

    Accessibility for agents, ChromeReport an issue with this check

  • Extra labels on controls are used correctlyImportantPass

    All 10 audits in this goal pass. Wrong ARIA tells an assistant a control is something it is not. WAI-ARIA defines the roles and attributes that are valid, and the axe rules check them.

    Rule aria-roles: ARIA roles used must conform to valid values, Deque axeReport an issue with this check

  • Visitors can move around the pageImportantPass

    All 2 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires every function of a page to work from a keyboard.

    Accessibility for agents, ChromeReport an issue with this check

  • Buttons and links are big enough to tapImportantPass

    All 2 audits in this goal pass. web.dev recommends tap targets of around 48 pixels, and WCAG sets a minimum of 24 by 24 pixels.

    Accessible tap targets, GoogleReport an issue with this check

84

Performance

Is it fast for the person who clicks through?

Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.

25% of your grade · 5 of 10 goals pass

  • Repeat visitors get a faster pageImportantFail

    Use efficient cache lifetimes (Est savings of 107 KiB) Fetching resources over the network is both slow and expensive.

    • Use efficient cache lifetimes (Est savings of 107 KiB), from termly.io: https://app.termly.io/resource-blocker/69899824-1c38-4cc5-bcc5-ea35b034dd85?autoBlock=on
    • Use efficient cache lifetimes (Est savings of 107 KiB), from termly.io: https://app.termly.io/resource-blocker/support/932-60537b072da61d4d80fb.min.js
    • Use efficient cache lifetimes (Est savings of 107 KiB), from termly.io: https://app.termly.io/resource-blocker/support/782-408a2fe2c6e48fad5fd6.min.js

    What to do Let browsers keep images, scripts and styles between visits.

    For your web team: Send Cache-Control with a long max-age for fingerprinted static files, and revalidate the rest with ETag.

    Your web team · about an hour · Important

    Prevent unnecessary network requests with the HTTP Cache, GoogleReport an issue with this check

  • The main content shows up quicklyImportantPartial

    Speed Index (4.4 s). Measured from real visitors of your whole site, last 28 days; the rest is a lab test on a phone. LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.

    • Speed Index (4.4 s): https://hubwilliam.com/
    • LCP request discovery: https://hubwilliam.com/
    • Render-blocking requests (Est savings of 1,560 ms), from termly.io: https://app.termly.io/resource-blocker/69899824-1c38-4cc5-bcc5-ea35b034dd85?autoBlock=on

    What to do Make the first screen load faster on phones, starting with its biggest image.

    For your web team: Serve the largest element early: preload it, avoid render-blocking scripts and styles, and cut server response time. PageSpeed lists what holds it back.

    Your web team · a week or more · Important

    Web Vitals, GoogleReport an issue with this check

  • Served fastImportantPartial

    Document request latency (Est savings of 420 ms). A CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.

    • Document request latency (Est savings of 420 ms): https://hubwilliam.com/
    • Network Round Trip Times (0 ms): https://hubwilliam.com/
    • Server Backend Latencies (20 ms): https://hubwilliam.com/

    What to do Speed up its first response, for example with a CDN in front of it.

    For your web team: Serve the page through a CDN or edge network over HTTP/2 or HTTP/3, compress text with gzip or Brotli, cache the document at the edge, and avoid redirects.

    Your web team · about a day · Important

    Reduce server response times (TTFB), ChromeReport an issue with this check

  • Images are the right sizeImportantPartial

    Improve image delivery (Est savings of 310 KiB). Serving images larger than the version rendered on screen results in wasted bytes and slows page load.

    • Improve image delivery (Est savings of 310 KiB): <img id="hero__image--first" class="img-fluid hero__image" src="https://www.hubwilliam.com/wp-content/uploads/2026/10/hub-william-index-he…" width="2800" height="1570" alt="" fetchpriority="high" loading="eager">: https://www.hubwilliam.com/wp-content/uploads/2026/10/hub-william-index-hero-00002.webp

    What to do Resize and compress your images before they go on the page.

    For your web team: Serve several sizes with srcset and sizes, use a modern format such as WebP or AVIF, and keep each image's width and height in the proportion it is shown.

    Your web team · about a day · Important

    Properly size images, ChromeReport an issue with this check

  • The page does not weigh muchImportantPartial

    Avoid enormous network payloads (Total size was 3,592 KiB) and Reduce unused JavaScript (Est savings of 117 KiB). Large network payloads are highly correlated with long load times and cost visitors money on mobile data.

    • Avoid enormous network payloads (Total size was 3,592 KiB): https://www.hubwilliam.com/wp-content/uploads/2026/10/hub-william-index-hero-00003.webp
    • Reduce unused JavaScript (Est savings of 117 KiB), from Google Tag Manager: https://www.googletagmanager.com/gtm.js?id=GTM-WMZ8STHB

    What to do Remove code and files the page does not use.

    For your web team: Minify scripts and styles, remove unused and duplicate code, and stop shipping legacy polyfills. PageSpeed lists the files by size.

    Your web team · a few days · Important

    Avoid enormous network payloads, ChromeReport an issue with this check

  • The page responds as soon as it appearsImportantPass

    Total Blocking Time (60 ms) INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.

    Total Blocking Time (TBT), GoogleReport an issue with this check

  • The page does not jump around while it loadsImportantPass

    Cumulative Layout Shift is 0.00 for real visitors of your whole site, last 28 days, which Google rates good. CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.

    Web Vitals, GoogleReport an issue with this check

  • Visitors are on a secure connectionImportantPass

    Uses HTTPS A secure connection helps prevent intruders tampering with traffic between your site and its visitors.

    Why HTTPS matters, GoogleReport an issue with this check

  • The page loads without errorsImportantPass

    All 7 audits in this goal pass. An error in the console means a problem on your page that you need to resolve.

    Browser errors were logged to the console, ChromeReport an issue with this check

  • Visitors are not interrupted on arrivalImportantPass

    All 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.

    Requests the geolocation permission on page load, ChromeReport an issue with this check

See if AI chooses you

An AI agent searched “property management company”, like 49,500 people a month.

The same rules every run: four searches, up to three sites, six pages, made-up details, and it never sends anything.

  • FoundOpened directly

    Search didn't list your site: it was not among the results of the agent's 1 search. The agent then opened your site directly, so the gates after this one are still judged.

  • UnderstoodReached

    The agent's answer cites a fact from your site's own pages.

  • ActedNot reached

    Your site registers no tool for AI assistants, so an assistant can only send the shopper to a form, a phone number or a contact page.

    Behind it:Your site offers tools to AI assistants

  1. Finding the search your site already ranks for on Google.

  2. Reading your site to plan the first search.2s

  3. Reviewing the search results.4s

  6. Deciding the next step.15s

  7. Judging how far it got.

What it told the shopper3 of 13 sources are your site

I opened one business's website for you: Hub William, a student apartment community in Ann Arbor. It came to me without a search result, so I can't compare it with other property managers. Its homepage describes it as student housing rather than describing a management company, so it may or may not fit what you need.

What the site says (https://www.hubwilliam.com/)

  • Location: 333 E William St. Ann Arbor, Michigan 48104. The site says it is steps from campus and downtown's best shopping and dining.
  • Price: Rates starting at $1399, and the page mentions plus waived fees.
  • Leasing: Now leasing for Fall 2027 Move-in.
  • Layouts: Studios, 2-, 3-, and 4+ bedroom units, plus VIP and Mansion upgrades. The Mansion upgrade is described as offering a private outdoor terrace and hot tub.
  • Amenities: The site lists a rooftop pool, fitness and spa areas, and pet services.
  • Event: A housing fair is listed as Housing Fair 11.10.26 - STOP BY FOR EXCLUSIVE SPECIALS. That is tomorrow, 10 November 2026.
  • Leases: The site says leases are based on the individual, not the unit.

How to take the next step

What the site did not say

  • It does not say whether Hub William is a property management company or who owns the building.
  • It does not say what the $1,399 rate covers, which unit type it applies to, the lease length, or what the waived fees are.
  • It does not list office hours or a maintenance process.

The homepage was the only page I read, so the floor plans, FAQ, and resources pages may answer some of these questions. Those are worth checking on the site or by phone.

  • Your sitehubwilliam.com/

    The assistant quoted your home page:

    hub {{category.badge}} bedroom Explore All Floor Plans Live Here 333 E William St. Ann Arbor, Michigan 48104 Get Directions Perfect Location Hub William is steps from campus and downtown’s best shopping and dining.
    Rates starting at $1399 Learn more Waived Fees Rates starting at $1399, plus waived fees.
    Now Leasing for 2027 Now leasing for Fall 2027 Move-in.
  • Your sitehubwilliam.com/
  • Your sitehubwilliam.com/floor-plans

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How we grade