Alder & Finch Communities

Alder & Finch is a small operator with a handful of communities, and the site should feel like a well-kept leasing office, not a listings portal: a warm paper background, dark brown-ink type, and photographs of each community's own buildings doing most of the talking. Alder red-brown is the one brand colour, on primary buttons, the footer, each community's tour button and the resident portal link. Finch gold is spent only on specials and nothing else. The warm card tone sits behind quotes, room lists, the tour invitation and the resident band above the footer, never behind every section. The home page reads as a short walk: the hero, a row of state photo cards the same height with the state's name set over its photograph, featured communities, current specials, three photo doors to finding a home, careers and management services, a short about with a photograph, residents' words, a band on how each community gives back, and a resident band with the portal, rent and maintenance. A photo card is one link with its action pinned to the bottom, so cards in a row line up, and it lifts and its photograph pushes in slowly under the pointer. The logo is a red-brown leaf in a thin circle, set beside the operator's name in the header and on a small paper tile in the footer so it never sinks into the red-brown. Search is one quiet bar floating at the bottom centre of every page, paper-coloured with a hairline border, a soft shadow and a red-brown return-arrow button; its results strip opens above it, and the footer keeps enough bottom padding that the bar and its strip never cover it. Fraunces at regular weight sets every heading in sentence case at its natural letter spacing; Figtree sets everything else, running text on an open line height, small labels in Figtree medium, still sentence case. One gentle radius rounds buttons, fields, cards, the search bar and photographs alike. Content sits in one page column and reading copy narrows to a reading column. Community pages lead with that community's photograph and its own navigation; operator pages stay quieter so the communities stand out. This site never sets text in capitals or letterspaces a heading, a label or the operator's name, never makes the name into an all-caps mark, never floats cards on grey for decoration, and never hides a price or a move-in date behind a click.