Design systems

Your site stays on brand

Clutch gives every site its own named colours, fonts and corner radius, so when you change one name, every page follows.

Elm at Riverside's Floor plans page open in Clutch beside its theme: eight named colours, two fonts and a radius. The marketer asks for a deeper teal for the buttons; the primary colour changes once, and every tour button and rent on Elm's page follows, with the contrast checked. Nothing is live until she publishes.

Templates

Two sites can start from one template and look like two brands.

Courtyard and Elm at Riverside began as one template. Each keeps its own colours, fonts and corners.

See the templates

Courtyard and Elm at Riverside side by side: the same Floor plans page from one template, each in its own colours, type and corners.

One set of names paints every page of the site.

  • Eight named colours

    Every site keeps eight, each in the property's own colour.

  • Choose from three boards

    Refined, evolved and reinvented, drawn from your logo, photographs and words.

  • Every text colour checked

    Five pairs, at 4.5 to 1; a board that fails comes back naming the pair.

A site's design belongs to the property and stops at its names.

A font is one family name, and the platform finds the file.

A colour reaches only the parts that name it, so the agent reads where a colour is used before it changes it.

on-photo sits on a photograph and is not contrast-checked.

Clutch can build your site in your brand.