clutch

C

Hard for AI agents to use

Capped at C: your key facts are not in the page itself. Your checks earned 85.

See the goal behind it

Speed: Fail (Google's lab run of this page)Core Web Vitals, Google

Start here.

These hold your letter down the most
  1. Fail·Understand

    Your key facts are in the page itself

    The first page your server sends is a loading page, “One moment, please... Loader Please wait while your request ”, and the page it moves on to holds the content. An assistant that runs no script reads only that page.

    What to do Make the home page send its text from the server, so it shows up with scripts turned off.

    Your web team · a few daysSee the check

  2. Fail·Act

    Your site offers tools to AI assistants

    Your home page offers no tools to AI assistants.

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    Your web team · about a daySee the check

  3. Partial·Performance

    The main content shows up quickly

    Largest Contentful Paint (4.2 s) and Speed Index (4.4 s). Lab test on a phone: too few real visitors to measure it.

    What to do Make the first screen load faster on phones, starting with its biggest image.

    Your web team · a week or moreSee the check

Fix it,

or see it rebuilt

These 8 fixes add up to about three weeks of your web team's time.

  • Send to your agency

    An email with what is wrong and a link to this report, so whoever runs the site has every fix and its line for the web team.

    Send to your agency

  • Explore with your AI

    Your own AI reads the report and tells you how to fix each issue and the effort each takes. It gets this, and nothing else:

    Read this report on our website: clutch.io/grade/thebuchanan-com. Tell me how to fix each issue and the level of effort each fix takes.

  • See your site rebuilt

    Clutch rebuilds thebuchanan.com from its address, and the new site doesn't have these issues. Free to preview, $39 a month once it goes live.

    See your site rebuilt
94

Find

Can AI agents and search engines reach and list your pages?

25% of your grade · 8 of 9 goals pass

  • Search engines and AI assistants are allowed to read your siteCriticalPass

    Every AI search crawler and agent we grade is allowed. Training crawlers are allowed. A crawler is a robot that reads sites for a search engine or assistant, and one that is blocked cannot recommend you. Bing lists blocking Bingbot among the things to avoid, because content it cannot crawl may not be indexed or used in Copilot's answers.

    Overview of OpenAI crawlers, OpenAIReport an issue with this check

  • Search engines may list each pageCriticalPass

    Page isn’t blocked from indexing Google leaves out a page marked noindex, and a page its crawler cannot read cannot be listed or used as a supporting link in its AI features.

    AI features and your website, GoogleReport an issue with this check

  • Search results can show your pages' wordsCriticalPass

    All 2 audits in this goal pass. A page whose text is kept out of results leaves a search engine or assistant nothing to quote. Google's AI features follow nosnippet and max-snippet, and Bing keeps content marked noarchive out of Copilot and limits nocache pages to their address, title and snippet.

    Robots.txt Introduction and Guide, GoogleReport an issue with this check

  • Your pages are listed in a sitemapImportantPass

    https://thebuchanan.com/sitemap.xml is a sitemap. Google and Bing use an XML sitemap named in robots.txt to find your pages, and neither promises to index every page in it. A page must be indexed to appear in Google's AI answers.

    Build and submit a sitemap, GoogleReport an issue with this check

  • Every page has its own titleImportantPass

    Document has a <title> element Google builds the title link in search results from the page's title, and may change one that is missing, vague, boilerplate or repeated. A title keeps your wording in front of searchers.

    Influencing Title Links in Google Search, GoogleReport an issue with this check

  • Pages that do not exist say soImportantPass

    A page that does not exist answers 404. Google treats content behind a 404 or 410 as gone, and flags empty pages that answer 200 (success) as soft 404s.

    How Google Search handles HTTP status codes, GoogleReport an issue with this check

  • Each page has one clear addressImportantPass

    All 2 audits in this goal pass. Google uses one canonical address per page, and uses hreflang to send searchers to the version of the page in their language.

    How to Specify a Canonical with rel="canonical" and Other Methods, GoogleReport an issue with this check

  • Pages open without detoursImportantPass

    All 2 audits in this goal pass. Each extra redirect is another trip across the network that can delay the page by hundreds of milliseconds.

    Avoid multiple page redirects, ChromeReport an issue with this check

77

Understand

Can they tell who you are and what you offer?

25% of your grade · 6 of 7 goals pass

  • Your key facts are in the page itselfMust haveCriticalFail

    The first page your server sends is a loading page, “One moment, please... Loader Please wait while your request ”, and the page it moves on to holds the content. An assistant that runs no script reads only that page. Claude's web fetch tool does not support pages that fill in their text with JavaScript, and Google reads such a page only after its first HTML, once it reaches the rendering queue. A page whose first response is empty waits or looks empty.

    While it fails, your letter stays at C or lower.

    • Only on the page the loading page moves on to: https://thebuchanan.com/
    • Only on the page the loading page moves on to: https://thebuchanan.com/
    • Only on the page the loading page moves on to: https://thebuchanan.com/

    What to do Make the home page send its text from the server, so it shows up with scripts turned off.

    For your web team: Render the page's content on the server or at build time, and use scripts to add to it. Fetch the page without a browser to check the text is in it.

    Your web team · a few days · Critical

    Understand JavaScript SEO basics, Google Search CentralReport an issue with this check

  • Your business is described in structured dataImportantPass

    The home page's structured data names ApartmentComplex, LocalBusiness, PostalAddress, GeoCoordinates, Place, FloorPlan, QuantitativeValue, ReserveAction, EntryPoint, CommunicateAction, PropertyValue, WebPage, ImageObject, and Action. Structured data spares an assistant from guessing what a page means. Google says it gives explicit clues about a page; Bing says it may support clearer grounding and promises nothing.

    Intro to structured data, GoogleReport an issue with this check

  • Headings give each page an outlineImportantPass

    Heading elements appear in a sequentially-descending order Headings give a page a clear structure.

    Optimizing your website for generative AI features on Google Search, GoogleReport an issue with this check

  • Images describe themselvesImportantPass

    All 2 audits in this goal pass. Alt text is a short written description of an image. Google calls it the most important attribute for adding metadata about an image, and it also uses computer vision on the picture.

    Image SEO Best Practices, GoogleReport an issue with this check

  • Lists and tables are built as lists and tablesImportantPass

    All 2 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires the structure a page shows on screen to be in its markup as well, and the axe rules check lists and tables for it.

    Rule list: <ul> and <ol> must only directly contain <li>, <script> or <template> elements, Deque axeReport an issue with this check

  • Every page has its own summary for search resultsImportantPass

    Document has a meta description Google can show a page's meta description as its snippet and asks for a different one on every page. It is less likely to show a list of keywords, so a specific summary has the best chance of being used.

    How to Write Meta Descriptions, GoogleReport an issue with this check

  • Pages say which language they are inImportantPass

    All 3 audits in this goal pass. WCAG requires the language of each page to be set in its code, so software reads it with the right rules and voice.

    Rule html-has-lang: <html> element must have a lang attribute, Deque axeReport an issue with this check

82

Act

Can they take the next step for a customer?

25% of your grade · 5 of 7 goals pass

  • Your site offers tools to AI assistantsMust haveImportantFail

    Your home page offers no tools to AI assistants. WebMCP lets an assistant book or reserve through a site's own code instead of guessing its way around the screen.

    While it fails, your letter stays at B or lower.

    • PageSpeed's "WebMCP tools registered" audit lists no tool: https://thebuchanan.com/

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    For your web team: Call document.modelContext.registerTool({ name, description, inputSchema, execute }) as the home page loads, or add toolname and tooldescription attributes to the form. A name is 1 to 128 letters, digits, _, - or .

    Your web team · about a day · Important

    WebMCP for developers, ChromeReport an issue with this check

  • Text is readableImportantPartial

    Background and foreground colors do not have a sufficient contrast ratio. WCAG requires text to contrast with its background by at least 4.5 to 1, and the axe rule color-contrast checks for it.

    • Fix any of the following: Element has insufficient color contrast of 2.66 (foreground color: #ad9e6e, background color: #ffffff, font size: 11.3pt (15px), font weight: normal). Expected contrast ratio of 4.5:1: <a class="homepage__about-button" aria-label="See Our Story" target="_self" href="/p/history/">: https://thebuchanan.com/

    What to do Darken pale text and underline the links inside paragraphs.

    For your web team: Reach a contrast ratio of 4.5 to 1 for normal text, mark links in text with more than color, and leave user-scalable and maximum-scale out of the viewport tag.

    Your web team · about a day · Important

    Rule color-contrast: Elements must meet minimum color contrast ratio thresholds, Deque axeReport an issue with this check

  • Assistants can read your page's controlsCriticalPass

    Accessibility tree is well-formed (All audits passed) Agents review the accessibility tree to find what they can click or fill in, and missing labels can block them.

    Accessibility for agents, ChromeReport an issue with this check

  • Extra labels on controls are used correctlyImportantPass

    All 10 audits in this goal pass. Wrong ARIA tells an assistant a control is something it is not. WAI-ARIA defines the roles and attributes that are valid, and the axe rules check them.

    Rule aria-roles: ARIA roles used must conform to valid values, Deque axeReport an issue with this check

  • Visitors can move around the pageImportantPass

    All 3 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires every function of a page to work from a keyboard.

    Accessibility for agents, ChromeReport an issue with this check

  • Buttons and links are big enough to tapImportantPass

    All 2 audits in this goal pass. web.dev recommends tap targets of around 48 pixels, and WCAG sets a minimum of 24 by 24 pixels.

    Accessible tap targets, GoogleReport an issue with this check

87

Performance

Is it fast for the person who clicks through?

Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.

25% of your grade · 6 of 10 goals pass

  • The main content shows up quicklyImportantPartial

    Largest Contentful Paint (4.2 s) and Speed Index (4.4 s). Lab test on a phone: too few real visitors to measure it. LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.

    • Largest Contentful Paint (4.2 s): https://thebuchanan.com/
    • Speed Index (4.4 s): https://thebuchanan.com/
    • Network dependency tree: https://thebuchanan.com/

    What to do Make the first screen load faster on phones, starting with its biggest image.

    For your web team: Serve the largest element early: preload it, avoid render-blocking scripts and styles, and cut server response time. PageSpeed lists what holds it back.

    Your web team · a week or more · Important

    Web Vitals, GoogleReport an issue with this check

  • Images are the right sizeImportantPartial

    Improve image delivery (Est savings of 114 KiB) and Image elements do not have explicit width and height. Serving images larger than the version rendered on screen results in wasted bytes and slows page load.

    • Improve image delivery (Est savings of 114 KiB): <img data-jdl-action="home-hero-impression" data-jdl-data="{&quot;index&quot;:0,&quot;count&quot;:3,&quot;media_type&quot;:&quot;image&quot;,&quot;title&quot;:&quot;The Quintessential New …" data-jdl-view="" data-el="image[]" class="homepage__rotator-image" fetchpriority="high" src="https://thebuchanan.com/assets/images/cache/rotator_1_the_buchanan_1746-18…" alt="grand lobby with two entrances" draggable="false" style="opacity: 1;">: https://thebuchanan.com/assets/images/cache/rotator_1_the_buchanan_1746-18b6c3f9cc37f3f2bc515400541c5c5b.jpg
    • Image elements do not have explicit width and height: <img class="themer-logo themer-logo--main themer-logo--full" fetchpriority="high" src="/themer/assets/logo/logo_main_1609854093.svg" alt="Buchanan">: https://thebuchanan.com/themer/assets/logo/logo_main_1609854093.svg

    What to do Resize and compress your images before they go on the page.

    For your web team: Serve several sizes with srcset and sizes, use a modern format such as WebP or AVIF, and keep each image's width and height in the proportion it is shown.

    Your web team · about a day · Important

    Properly size images, ChromeReport an issue with this check

  • The page does not weigh muchImportantPartial

    Reduce unused CSS (Est savings of 47 KiB). Large network payloads are highly correlated with long load times and cost visitors money on mobile data.

    • Reduce unused CSS (Est savings of 47 KiB): .themer-logo{max-width:100%;} …

    What to do Remove code and files the page does not use.

    For your web team: Minify scripts and styles, remove unused and duplicate code, and stop shipping legacy polyfills. PageSpeed lists the files by size.

    Your web team · a few days · Important

    Avoid enormous network payloads, ChromeReport an issue with this check

  • Repeat visitors get a faster pageImportantPartial

    Use efficient cache lifetimes (Est savings of 34 KiB) Fetching resources over the network is both slow and expensive.

    • Use efficient cache lifetimes (Est savings of 34 KiB): https://thebuchanan.com/assets/images/cache/rotator_1_the_buchanan_1746-18b6c3f9cc37f3f2bc515400541c5c5b.jpg
    • Use efficient cache lifetimes (Est savings of 34 KiB): https://thebuchanan.com/views/site/js/dist/scripts.min.js?v=1787057002
    • Use efficient cache lifetimes (Est savings of 34 KiB): https://thebuchanan.com/views/site/js/dist/scripts.min/9480.js?id=9ae273d7c8fe9f18

    What to do Let browsers keep images, scripts and styles between visits.

    For your web team: Send Cache-Control with a long max-age for fingerprinted static files, and revalidate the rest with ETag.

    Your web team · about an hour · Important

    Prevent unnecessary network requests with the HTTP Cache, GoogleReport an issue with this check

  • The page responds as soon as it appearsImportantPass

    Total Blocking Time (0 ms) INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.

    Total Blocking Time (TBT), GoogleReport an issue with this check

  • The page does not jump around while it loadsImportantPass

    Cumulative Layout Shift (0.001) CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.

    Web Vitals, GoogleReport an issue with this check

  • Visitors are on a secure connectionImportantPass

    Uses HTTPS A secure connection helps prevent intruders tampering with traffic between your site and its visitors.

    Why HTTPS matters, GoogleReport an issue with this check

  • Served fastImportantPass

    All 3 audits in this goal pass. A CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.

    Reduce server response times (TTFB), ChromeReport an issue with this check

  • The page loads without errorsImportantPass

    All 7 audits in this goal pass. An error in the console means a problem on your page that you need to resolve.

    Browser errors were logged to the console, ChromeReport an issue with this check

  • Visitors are not interrupted on arrivalImportantPass

    All 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.

    Requests the geolocation permission on page load, ChromeReport an issue with this check

See if AI chooses you

An AI agent searched “apartments midtown east nyc”, like 480 people a month.

The same rules every run: four searches, up to three sites, six pages, made-up details, and it never sends anything.

  • FoundOpened directly

    Search didn't list your site: it was not among the results of the agent's 4 searches. The agent then opened your site directly, so the gates after this one are still judged.

  • UnderstoodReached

    The agent's answer cites a fact from your site's own pages.

  • ActedNot reached

    Your site registers no tool for AI assistants, so an assistant can only send the shopper to a form, a phone number or a contact page.

    Behind it:Your site offers tools to AI assistants

  1. Finding the search your site already ranks for on Google.

  2. Reading your site to plan the first search.6s

  3. Reviewing the search results.5s

  5. Deciding the next step.5s

  6. Reviewing the search results.5s

  7. Reviewing the search results.5s

  8. Reviewing the search results.15s

  9. Deciding what to do after a page that did not load.15s

  10. Judging how far it got.

What it told the shopper4 of 42 sources are your site

The Buchanan is the one Midtown East building I can recommend, and I read its homepage at https://thebuchanan.com/.

The Buchanan, 160 East 48th Street, New York, NY 10017

  • Why it fits: The site describes it as among Turtle Bay's most elegant historic apartment buildings. It was built in 1929, and now comprehensively renovated with every modern luxury, and it sits just steps from the heart of Midtown Manhattan.
  • Home types: Contemporary luxury and iconic prewar elegance combine in our spacious, light-filled studio to three-bedroom residences. The homepage says pre-war apartment layouts feature generous living and dining spaces.
  • Pets: An on-site pet washing station and a private central courtyard for a quick walk and some fresh air. Up to two pets are allowed per apartment with a 50lbs weight limit for dogs. There are some dog breed restrictions. Exotic pets are not allowed. Pet fees may apply.

Next steps on the site:

What the homepage did not say:

  • Rents, prices, or current availability. I did not open the availability or floor-plan pages, so I can't tell you what a unit costs.
  • Exact pet fee amounts or the breed restrictions.
  • Whether the building has a doorman or other amenities. The site links to an amenities page, https://thebuchanan.com/p/amenities/, but I did not read it.

I only looked at this one building, so I can't compare it with other Midtown East options.

  • Your sitethebuchanan.com/

    The assistant quoted your home page:

    Down Arrow - 160 East 48th Street, New York, NY 10017 - - https://thebuchanan.com/contact/ - https://www.instagram.com/the_buchanan_/ - Virtual Tours - Book a Tour Icons Last Forever With its gracious courtyard garden, arcaded passageways, and handsome Renaissance Revival brick façade by society architect Lafayette A. Goldstone, The Buchanan is among Turtle Bay’s most elegant historic apartment buildings.
    Built in 1929, and now comprehensively renovated with every modern luxury, it offers the best of all worlds – classical residential features along with contemporary lifestyle amenities just steps from the heart of Midtown Manhattan.
    Buchanan apartments in New York, NY - Pets Are Welcome Find your home today - Resident Amenities Explore the full collection - Private Courtyard A perfect outdoor respite Modern Residences With Historic Character Contemporary luxury and iconic prewar elegance combine in our spacious, light-filled studio to three-bedroom residences.
  • Your sitethebuchanan.com/check-availability
  • Your sitethebuchanan.com/schedule-a-tour
  • Your sitethebuchanan.com/p/amenities

These sites are competing with you

SiteLetterFindUnderstandActPerformance
thebuchanan.comBuilt in ClutchAFindPassesUnderstandPassesActPassesPerformancePassesClutch rebuilds it from its address, without these issues. Free to preview.Get this site
thebuchanan.comCFind94Understand77Act82Performance87
themetropolis.comOpened by the AI agent
theblueground.comOpened by the AI agent

See thebuchanan.com rebuilt, without these issues

73rd of 132 residence sites graded so far. See the board.

How we grade