clutch

C

Hard for AI agents to use

Capped at C: assistants have trouble acting on your site (Act 67). Your checks earned 82.

See the goal behind it

Speed: Pass (real visitors, last 28 days)Core Web Vitals, Google

Start here.

These hold your letter down the most
  1. Fail·Act

    Visitors can move around the page

    Document does not have a main landmark.

    What to do Make the page work from the keyboard alone.

    Your web team · about a daySee the check

  2. Fail·Act

    Your site offers tools to AI assistants

    Your home page offers no tools to AI assistants.

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    Your web team · about a daySee the check

  3. Fail·Find

    Your pages are listed in a sitemap

    https://www.etsy.com/sitemap.xml answers 404.

    What to do Publish a sitemap and name it in robots.txt.

    Your web team · about an hourSee the check

Fix it,

or see it rebuilt

These 8 fixes add up to about one week of your web team's time.

  • Send to your agency

    An email with what is wrong and a link to this report, so whoever runs the site has every fix and its line for the web team.

    Send to your agency

  • Explore with your AI

    Your own AI reads the report and tells you how to fix each issue and the effort each takes. It gets this, and nothing else:

    Read this report on our website: clutch.io/grade/etsy-com. Tell me how to fix each issue and the level of effort each fix takes.

  • See your site rebuilt

    Clutch rebuilds etsy.com from its address, and the new site doesn't have these issues. Free to preview, $39 a month once it goes live.

    See your site rebuilt
83

Find

Can AI agents and search engines reach and list your pages?

25% of your grade · 7 of 9 goals pass

  • Your pages are listed in a sitemapImportantFail

    https://www.etsy.com/sitemap.xml answers 404. Google and Bing use an XML sitemap named in robots.txt to find your pages, and neither promises to index every page in it. A page must be indexed to appear in Google's AI answers.

    • Status 404: https://www.etsy.com/sitemap.xml

    What to do Publish a sitemap and name it in robots.txt.

    For your web team: Serve a sitemap.xml (a urlset, or a sitemapindex for several files) and add a Sitemap line with the sitemap's full address to robots.txt.

    Your web team · about an hour · Important

    Build and submit a sitemap, GoogleReport an issue with this check

  • Pages open without detoursImportantFail

    Page has unsuccessful HTTP status code (403). Not measured: Lighthouse could not run "Avoid multiple page redirects" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP). Each extra redirect is another trip across the network that can delay the page by hundreds of milliseconds.

    • Page has unsuccessful HTTP status code (403): https://www.etsy.com/

    What to do Point old addresses straight at the page they now belong to.

    For your web team: Link to the final address, and make each redirect go to its destination in one hop, such as one rule that sends http and non-www to the final https address.

    Your web team · about an hour · Important

    Avoid multiple page redirects, ChromeReport an issue with this check

  • Search engines and AI assistants are allowed to read your siteCriticalPass

    Every AI search crawler and agent we grade is allowed. Training crawlers are allowed. A crawler is a robot that reads sites for a search engine or assistant, and one that is blocked cannot recommend you. Bing lists blocking Bingbot among the things to avoid, because content it cannot crawl may not be indexed or used in Copilot's answers.

    Overview of OpenAI crawlers, OpenAIReport an issue with this check

  • Search engines may list each pageCriticalPass

    Page isn’t blocked from indexing Google leaves out a page marked noindex, and a page its crawler cannot read cannot be listed or used as a supporting link in its AI features.

    AI features and your website, GoogleReport an issue with this check

  • Search results can show your pages' wordsCriticalPass

    All 2 audits in this goal pass. A page whose text is kept out of results leaves a search engine or assistant nothing to quote. Google's AI features follow nosnippet and max-snippet, and Bing keeps content marked noarchive out of Copilot and limits nocache pages to their address, title and snippet.

    Robots.txt Introduction and Guide, GoogleReport an issue with this check

  • Every page has its own titleImportantPass

    Document has a <title> element Google builds the title link in search results from the page's title, and may change one that is missing, vague, boilerplate or repeated. A title keeps your wording in front of searchers.

    Influencing Title Links in Google Search, GoogleReport an issue with this check

  • Pages that do not exist say soImportantPass

    A page that does not exist answers 404. Google treats content behind a 404 or 410 as gone, and flags empty pages that answer 200 (success) as soft 404s.

    How Google Search handles HTTP status codes, GoogleReport an issue with this check

  • Each page has one clear addressImportantPass

    Document has a valid hreflang Google uses one canonical address per page, and uses hreflang to send searchers to the version of the page in their language.

    How to Specify a Canonical with rel="canonical" and Other Methods, GoogleReport an issue with this check

93

Understand

Can they tell who you are and what you offer?

25% of your grade · 3 of 4 goals pass

  • Every page has its own summary for search resultsImportantFail

    Document does not have a meta description Google can show a page's meta description as its snippet and asks for a different one on every page. It is less likely to show a list of keywords, so a specific summary has the best chance of being used.

    • Document does not have a meta description: https://www.etsy.com/

    What to do Write a one or two sentence summary of every page, different on each.

    For your web team: Add <meta name="description" content="..."> to the head of every page. Write a sentence or two that are unique to that page.

    Your web team · about an hour · Important

    How to Write Meta Descriptions, GoogleReport an issue with this check

  • Your key facts are in the page itselfCriticalPass

    The page as your server sends it holds its text; scripts add 181 pieces of text. Claude's web fetch tool does not support pages that fill in their text with JavaScript, and Google reads such a page only after its first HTML, once it reaches the rendering queue. A page whose first response is empty waits or looks empty.

    Understand JavaScript SEO basics, Google Search CentralReport an issue with this check

  • Your business is described in structured dataImportantPass

    The home page's structured data names WebSite, SearchAction, EntryPoint, Organization, and Brand. Structured data spares an assistant from guessing what a page means. Google says it gives explicit clues about a page; Bing says it may support clearer grounding and promises nothing.

    Intro to structured data, GoogleReport an issue with this check

  • Pages say which language they are inImportantPass

    All 2 audits in this goal pass. WCAG requires the language of each page to be set in its code, so software reads it with the right rules and voice.

    Rule html-has-lang: <html> element must have a lang attribute, Deque axeReport an issue with this check

  • A short guide to your site for AI assistantsImportantPass

    llms.txt follows recommendations llmstxt.org proposes the file so assistants find what they need and follow its links. Lighthouse calls it an emerging convention and Google Search does not use it, so it is a bonus.

    Optimizing your website for generative AI features on Google Search, GoogleReport an issue with this check

67

Act

Can they take the next step for a customer?

25% of your grade · 5 of 7 goals pass

  • Visitors can move around the pageImportantFail

    Document does not have a main landmark. WCAG, the web accessibility standard most laws point to, requires every function of a page to work from a keyboard.

    • Fix all of the following: Document does not have a main landmark: <html lang="en">: https://www.etsy.com/

    What to do Make the page work from the keyboard alone.

    For your web team: Wrap the page's content in one main element, add a skip link to it, keep tabindex at 0 or less, and remove meta refresh redirects.

    Your web team · about a day · Important

    Accessibility for agents, ChromeReport an issue with this check

  • Your site offers tools to AI assistantsMust haveImportantFail

    Your home page offers no tools to AI assistants. WebMCP lets an assistant book or reserve through a site's own code instead of guessing its way around the screen.

    While it fails, your letter stays at B or lower.

    • PageSpeed's "WebMCP tools registered" audit lists no tool: https://www.etsy.com/

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    For your web team: Call document.modelContext.registerTool({ name, description, inputSchema, execute }) as the home page loads, or add toolname and tooldescription attributes to the form. A name is 1 to 128 letters, digits, _, - or .

    Your web team · about a day · Important

    WebMCP for developers, ChromeReport an issue with this check

  • Assistants can read your page's controlsCriticalPass

    Accessibility tree is well-formed (All audits passed) Agents review the accessibility tree to find what they can click or fill in, and missing labels can block them.

    Accessibility for agents, ChromeReport an issue with this check

  • Extra labels on controls are used correctlyImportantPass

    [aria-hidden="true"] is not present on the document <body> Wrong ARIA tells an assistant a control is something it is not. WAI-ARIA defines the roles and attributes that are valid, and the axe rules check them.

    Rule aria-roles: ARIA roles used must conform to valid values, Deque axeReport an issue with this check

  • Text is readableImportantPass

    [user-scalable="no"] is not used in the <meta name="viewport"> element and the [maximum-scale] attribute is not less than 5. WCAG requires text to contrast with its background by at least 4.5 to 1, and the axe rule color-contrast checks for it.

    Rule color-contrast: Elements must meet minimum color contrast ratio thresholds, Deque axeReport an issue with this check

  • Buttons and links are big enough to tapImportantPass

    Optimize viewport for mobile web.dev recommends tap targets of around 48 pixels, and WCAG sets a minimum of 24 by 24 pixels.

    Accessible tap targets, GoogleReport an issue with this check

  • Videos and embedded frames have textImportantPass

    <frame> or <iframe> elements have a title WCAG, the web accessibility standard most laws point to, requires captions for the audio in prerecorded video.

    Accessibility for agents, ChromeReport an issue with this check

86

Performance

Is it fast for the person who clicks through?

Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.

25% of your grade · 5 of 8 goals pass

  • Repeat visitors get a faster pageImportantFail

    Use efficient cache lifetimes (Est savings of 32 KiB) Fetching resources over the network is both slow and expensive.

    • Use efficient cache lifetimes (Est savings of 32 KiB), from captcha-delivery.com: https://static.captcha-delivery.com/common/fonts/roboto/roboto.woff2
    • Use efficient cache lifetimes (Est savings of 32 KiB), from captcha-delivery.com: https://static.captcha-delivery.com/captcha/assets/set/e0aa99be678965d8c0263bcfd73bf046792f8a69/logo.png?update_cache=1294137120970249971
    • Use efficient cache lifetimes (Est savings of 32 KiB), from captcha-delivery.com: https://ct.captcha-delivery.com/c.js

    What to do Let browsers keep images, scripts and styles between visits.

    For your web team: Send Cache-Control with a long max-age for fingerprinted static files, and revalidate the rest with ETag.

    Your web team · about an hour · Important

    Prevent unnecessary network requests with the HTTP Cache, GoogleReport an issue with this check

  • Images are the right sizeImportantPartial

    Improve image delivery (Est savings of 7 KiB). Serving images larger than the version rendered on screen results in wasted bytes and slows page load.

    • Improve image delivery (Est savings of 7 KiB): <img src="//static.captcha-delivery.com/captcha/assets/set/e0aa99be678965d8c0263bcfd…" class="captcha__header__logo" data-dd-captcha-header-logo="">, from captcha-delivery.com: https://static.captcha-delivery.com/captcha/assets/set/e0aa99be678965d8c0263bcfd73bf046792f8a69/logo.png?update_cache=1294137120970249971

    What to do Resize and compress your images before they go on the page.

    For your web team: Serve several sizes with srcset and sizes, use a modern format such as WebP or AVIF, and keep each image's width and height in the proportion it is shown.

    Your web team · about a day · Important

    Properly size images, ChromeReport an issue with this check

  • The page loads without errorsImportantPartial

    Browser errors were logged to the console and Page lacks the HTML doctype, thus triggering quirks-mode. An error in the console means a problem on your page that you need to resolve.

    • Failed to load resource: the server responded with a status of 403 (Forbidden): https://www.etsy.com/
    • Page lacks the HTML doctype, thus triggering quirks-mode: https://www.etsy.com/

    What to do Open the page in a browser's developer tools and clear the errors it lists.

    For your web team: Fix each console error and browser issue, replace deprecated APIs, publish source maps for your scripts, and start the document with a doctype and a charset.

    Your web team · a few days · Important

    Browser errors were logged to the console, ChromeReport an issue with this check

  • The main content shows up quicklyImportantNot measured

    Lighthouse could not run "Largest Contentful Paint" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP), Lighthouse could not run "First Contentful Paint" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP), and Lighthouse could not run "Speed Index" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP). LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.

    Web Vitals, GoogleReport an issue with this check

  • The page responds as soon as it appearsImportantNot measured

    Lighthouse could not run "Total Blocking Time" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP) INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.

    Total Blocking Time (TBT), GoogleReport an issue with this check

  • The page does not jump around while it loadsImportantPass

    Cumulative Layout Shift is 0.00 for real visitors of this page, last 28 days, which Google rates good. CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.

    Web Vitals, GoogleReport an issue with this check

  • Visitors are on a secure connectionImportantPass

    Uses HTTPS A secure connection helps prevent intruders tampering with traffic between your site and its visitors.

    Why HTTPS matters, GoogleReport an issue with this check

  • Served fastImportantPass

    All 3 audits in this goal pass. A CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.

    Reduce server response times (TTFB), ChromeReport an issue with this check

  • The page does not weigh muchImportantPass

    All 4 audits in this goal pass. Not measured: Lighthouse could not run "Reduce unused JavaScript" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP), Lighthouse could not run "Reduce unused CSS" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP), Lighthouse could not run "Minify JavaScript" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP), and Lighthouse could not run "Minify CSS" on the home page: The page did not paint any content. Please ensure you keep the browser window in the foreground during the load and try again. (NO_FCP). Large network payloads are highly correlated with long load times and cost visitors money on mobile data.

    Avoid enormous network payloads, ChromeReport an issue with this check

  • Visitors are not interrupted on arrivalImportantPass

    All 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.

    Requests the geolocation permission on page load, ChromeReport an issue with this check

See if AI chooses you

An AI agent searched “vintage clothing online”, like 4,400 people a month.

The same rules every run: four searches, up to three sites, six pages, made-up details, and it never sends anything.

  • FoundOpened directly

    Search didn't list your site: it was not among the results of the agent's 1 search. The agent then opened your site directly, so the gates after this one are still judged.

  • UnderstoodReached

    The agent's answer cites a fact from your site's own pages.

  • ActedNot reached

    Your site registers no tool for AI assistants, so an assistant can only send the shopper to a form, a phone number or a contact page.

    Behind it:Your site offers tools to AI assistants

  1. Finding the search your site already ranks for on Google.

  2. Reading your site to plan the first search.2s

  3. Reviewing the search results.4s

  6. Deciding the next step.2s

  7. Deciding the next step.10s

  8. Judging how far it got.

What it told the shopper1 of 9 sources is your site

Etsy at https://www.etsy.com/ is the one business I can recommend for vintage clothing online. It's a marketplace rather than a single shop. Its homepage describes handmade gifts, vintage & on-trend clothes, unique jewelry, and more. Etsy is a fit because you can browse vintage clothing from many independent sellers in one place. The homepage links to a Vintage section and a Fashion Finds hub, which are the most direct routes to clothing.

Next step: open the Vintage link on the homepage, or use the search bar to look for the item, size or era you want. Etsy describes itself as a global online marketplace, where people come together to make, sell, buy, and collect unique items. Because the sellers are independent, check each listing and seller before you buy.

What the homepage did not say:

  • Prices, shipping costs, or return rules for individual sellers. Those vary by shop, and I did not read them.
  • Sizing details, condition grading, or how each seller describes vintage items.
  • Whether a particular seller ships to you. The site lists regional versions, including United States, but I did not check which sellers ship where.

Source: https://www.etsy.com/

  • Your siteetsy.com/

    The assistant quoted your home page:

    Find the perfect handmade gift, vintage &amp; on-trend clothes, unique jewelry, and more… lots more.
    Etsy Categories Browse Search for items or shops Clear search Skip to Content - Sign in - 0 Cart - Gifts - Top 100 Gifts - Home Favorites - Fashion Finds - Vintage - Wedding Guide - Gift Cards Take full advantage of our site features by enabling JavaScript.
    Read our wonderfully weird story A community doing good Etsy is a global online marketplace, where people come together to make, sell, buy, and collect unique items.

These sites are competing with you

SiteLetterFindUnderstandActPerformance
etsy.comBuilt in ClutchAFindPassesUnderstandPassesActPassesPerformancePassesClutch rebuilds it from its address, without these issues. Free to preview.Get this site
etsy.comCFind83Understand93Act67Performance86
vintagerareusa.comOpened by the AI agent
ragstock.comOpened by the AI agent
thrifted.comOpened by the AI agent

See etsy.com rebuilt, without these issues

1st of 2 online store sites graded so far. See the board.

How we grade