clutch

C

Hard for AI agents to use

Capped at C: your pages load slowly on phones (Performance 66). Your checks earned 85.

See the goal behind it

Speed: Fail (Google's lab run of this page)Core Web Vitals, Google

Start here.

These hold your letter down the most
  1. Fail·Performance

    The page responds as soon as it appears

    Total Blocking Time (1,020 ms)

    What to do Remove scripts it does not need, which keep the page busy.

    Your web team · a week or moreSee the check

  2. Partial·Performance

    The main content shows up quickly

    Largest Contentful Paint (3.3 s), First Contentful Paint (2.0 s), and Speed Index (10.2 s). Lab test on a phone: too few real visitors to measure it.

    What to do Make the first screen load faster on phones, starting with its biggest image.

    Your web team · a week or moreSee the check

  3. Fail·Performance

    Repeat visitors get a faster page

    Use efficient cache lifetimes (Est savings of 178 KiB)

    What to do Let browsers keep images, scripts and styles between visits.

    Your web team · about an hourSee the check

Fix it,

or see it rebuilt

These 10 fixes add up to about four weeks of your web team's time.

  • Send to your agency

    An email with what is wrong and a link to this report, so whoever runs the site has every fix and its line for the web team.

    Send to your agency

  • Explore with your AI

    Your own AI reads the report and tells you how to fix each issue and the effort each takes. It gets this, and nothing else:

    Read this report on our website: clutch.io/grade/echelonoswego-com. Tell me how to fix each issue and the level of effort each fix takes.

  • See your site rebuilt

    Clutch rebuilds echelonoswego.com from its address, and the new site doesn't have these issues. Free to preview, $39 a month once it goes live.

    See your site rebuilt
94

Find

Can AI agents and search engines reach and list your pages?

25% of your grade · 8 of 9 goals pass

  • Your pages are listed in a sitemapImportantPartial

    https://www.echelonoswego.com/sitemap.xml is a sitemap, and robots.txt does not name it. Google and Bing use an XML sitemap named in robots.txt to find your pages, and neither promises to index every page in it. A page must be indexed to appear in Google's AI answers.

    • No Sitemap line naming the sitemap: https://www.echelonoswego.com/robots.txt

    What to do Publish a sitemap and name it in robots.txt.

    For your web team: Serve a sitemap.xml (a urlset, or a sitemapindex for several files) and add a Sitemap line with the sitemap's full address to robots.txt.

    Your web team · about an hour · Important

    Build and submit a sitemap, GoogleReport an issue with this check

  • Search engines and AI assistants are allowed to read your siteCriticalPass

    Every AI search crawler and agent we grade is allowed. Training crawlers are allowed. A crawler is a robot that reads sites for a search engine or assistant, and one that is blocked cannot recommend you. Bing lists blocking Bingbot among the things to avoid, because content it cannot crawl may not be indexed or used in Copilot's answers.

    Overview of OpenAI crawlers, OpenAIReport an issue with this check

  • Search engines may list each pageCriticalPass

    Page isn’t blocked from indexing Google leaves out a page marked noindex, and a page its crawler cannot read cannot be listed or used as a supporting link in its AI features.

    AI features and your website, GoogleReport an issue with this check

  • Search results can show your pages' wordsCriticalPass

    All 2 audits in this goal pass. A page whose text is kept out of results leaves a search engine or assistant nothing to quote. Google's AI features follow nosnippet and max-snippet, and Bing keeps content marked noarchive out of Copilot and limits nocache pages to their address, title and snippet.

    Robots.txt Introduction and Guide, GoogleReport an issue with this check

  • Every page has its own titleImportantPass

    Document has a <title> element Google builds the title link in search results from the page's title, and may change one that is missing, vague, boilerplate or repeated. A title keeps your wording in front of searchers.

    Influencing Title Links in Google Search, GoogleReport an issue with this check

  • Pages that do not exist say soImportantPass

    A page that does not exist answers 404. Google treats content behind a 404 or 410 as gone, and flags empty pages that answer 200 (success) as soft 404s.

    How Google Search handles HTTP status codes, GoogleReport an issue with this check

  • Each page has one clear addressImportantPass

    All 2 audits in this goal pass. Google uses one canonical address per page, and uses hreflang to send searchers to the version of the page in their language.

    How to Specify a Canonical with rel="canonical" and Other Methods, GoogleReport an issue with this check

  • Pages open without detoursImportantPass

    All 2 audits in this goal pass. Each extra redirect is another trip across the network that can delay the page by hundreds of milliseconds.

    Avoid multiple page redirects, ChromeReport an issue with this check

100

Understand

Can they tell who you are and what you offer?

25% of your grade · 7 of 7 goals pass

79

Act

Can they take the next step for a customer?

25% of your grade · 6 of 9 goals pass

  • Your site offers tools to AI assistantsMust haveImportantFail

    Your home page offers no tools to AI assistants. WebMCP lets an assistant book or reserve through a site's own code instead of guessing its way around the screen.

    While it fails, your letter stays at B or lower.

    • PageSpeed's "WebMCP tools registered" audit lists no tool: https://www.echelonoswego.com/

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    For your web team: Call document.modelContext.registerTool({ name, description, inputSchema, execute }) as the home page loads, or add toolname and tooldescription attributes to the form. A name is 1 to 128 letters, digits, _, - or .

    Your web team · about a day · Important

    WebMCP for developers, ChromeReport an issue with this check

  • Text is readableImportantPartial

    Background and foreground colors do not have a sufficient contrast ratio. WCAG requires text to contrast with its background by at least 4.5 to 1, and the axe rule color-contrast checks for it.

    • Fix any of the following: Element has insufficient color contrast of 2.57 (foreground color: #ffffff, background color: #62adb4, font size: 20.5pt (27.362px), font weight: normal). Expected contrast ratio of 3:1: <h1 data-selenium-id="SID_PropertyName">: https://www.echelonoswego.com/

    What to do Darken pale text and underline the links inside paragraphs.

    For your web team: Reach a contrast ratio of 4.5 to 1 for normal text, mark links in text with more than color, and leave user-scalable and maximum-scale out of the viewport tag.

    Your web team · about a day · Important

    Rule color-contrast: Elements must meet minimum color contrast ratio thresholds, Deque axeReport an issue with this check

  • Assistants can read your page's controlsCriticalPass

    Accessibility tree is well-formed (All audits passed) Agents review the accessibility tree to find what they can click or fill in, and missing labels can block them.

    Accessibility for agents, ChromeReport an issue with this check

  • Custom controls announce what they areImportantPass

    Elements with role="dialog" or role="alertdialog" have accessible names. WCAG, the web accessibility standard most laws point to, requires every control to expose its name and role to assistive technology and software.

    Accessibility for agents, ChromeReport an issue with this check

  • Extra labels on controls are used correctlyImportantPass

    All 11 audits in this goal pass. Wrong ARIA tells an assistant a control is something it is not. WAI-ARIA defines the roles and attributes that are valid, and the axe rules check them.

    Rule aria-roles: ARIA roles used must conform to valid values, Deque axeReport an issue with this check

  • Visitors can move around the pageImportantPass

    All 3 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires every function of a page to work from a keyboard.

    Accessibility for agents, ChromeReport an issue with this check

  • Buttons and links are big enough to tapImportantPass

    All 2 audits in this goal pass. web.dev recommends tap targets of around 48 pixels, and WCAG sets a minimum of 24 by 24 pixels.

    Accessible tap targets, GoogleReport an issue with this check

  • Videos and embedded frames have textImportantPass

    <frame> or <iframe> elements have a title WCAG, the web accessibility standard most laws point to, requires captions for the audio in prerecorded video.

    Accessibility for agents, ChromeReport an issue with this check

66

Performance

Is it fast for the person who clicks through?

Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.

25% of your grade · 4 of 10 goals pass

  • The page responds as soon as it appearsImportantFail

    Total Blocking Time (1,020 ms) INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.

    • Total Blocking Time (1,020 ms): https://www.echelonoswego.com/
    • Reduce JavaScript execution time (2.5 s), from YouTube: https://www.youtube.com/s/_/ytembeds/_/js/k=ytembeds.base.en_US.ikTWNK5A8EY.2021.O/am=AAAAgADAGA/d=1/excm=base,root/br=1/rs=AGKMywG5s3vk-162tm5K7LKbp7c8CrvoWA/m=root,base
    • Minimize main-thread work (3.8 s): https://www.echelonoswego.com/

    What to do Remove scripts it does not need, which keep the page busy.

    For your web team: Split long tasks and defer scripts that are not needed to start. PageSpeed lists the costliest scripts.

    Your web team · a week or more · Important

    Total Blocking Time (TBT), GoogleReport an issue with this check

  • Repeat visitors get a faster pageImportantFail

    Use efficient cache lifetimes (Est savings of 178 KiB) Fetching resources over the network is both slow and expensive.

    • Use efficient cache lifetimes (Est savings of 178 KiB), from Optanon: https://cdn.cookielaw.org/scripttemplates/202606.2.0/otBannerSdk.js
    • Use efficient cache lifetimes (Est savings of 178 KiB), from clickcease.com: https://www.clickcease.com/monitor/stat.js
    • Use efficient cache lifetimes (Est savings of 178 KiB), from eliseai.com: https://cdn.eliseai.com/@meetelise/chat

    What to do Let browsers keep images, scripts and styles between visits.

    For your web team: Send Cache-Control with a long max-age for fingerprinted static files, and revalidate the rest with ETag.

    Your web team · about an hour · Important

    Prevent unnecessary network requests with the HTTP Cache, GoogleReport an issue with this check

  • The main content shows up quicklyImportantPartial

    Largest Contentful Paint (3.3 s), First Contentful Paint (2.0 s), and Speed Index (10.2 s). Lab test on a phone: too few real visitors to measure it. LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.

    • Largest Contentful Paint (3.3 s): https://www.echelonoswego.com/
    • First Contentful Paint (2.0 s): https://www.echelonoswego.com/
    • Speed Index (10.2 s): https://www.echelonoswego.com/

    What to do Make the first screen load faster on phones, starting with its biggest image.

    For your web team: Serve the largest element early: preload it, avoid render-blocking scripts and styles, and cut server response time. PageSpeed lists what holds it back.

    Your web team · a week or more · Important

    Web Vitals, GoogleReport an issue with this check

  • Images are the right sizeImportantPartial

    Improve image delivery (Est savings of 64 KiB). Serving images larger than the version rendered on screen results in wasted bytes and slows page load.

    • Improve image delivery (Est savings of 64 KiB): <img src="https://cdn-icons-png.flaticon.com/512/2111/2111463.png" alt="Instagram" width="40" height="40" style="vertical-align:middle;">, from flaticon.com: https://cdn-icons-png.flaticon.com/512/2111/2111463.png

    What to do Resize and compress your images before they go on the page.

    For your web team: Serve several sizes with srcset and sizes, use a modern format such as WebP or AVIF, and keep each image's width and height in the proportion it is shown.

    Your web team · about a day · Important

    Properly size images, ChromeReport an issue with this check

  • The page does not weigh muchImportantPartial

    Avoid enormous network payloads (Total size was 2,850 KiB), Reduce unused JavaScript (Est savings of 1,073 KiB), Reduce unused CSS (Est savings of 182 KiB), and Legacy JavaScript (Est savings of 25 KiB). Large network payloads are highly correlated with long load times and cost visitors money on mobile data.

    • Avoid enormous network payloads (Total size was 2,850 KiB), from YouTube: https://www.youtube.com/s/player/a5c2aafe/player_embed_es6.vflset/en_US/base.js
    • Reduce unused JavaScript (Est savings of 1,073 KiB), from YouTube: https://www.youtube.com/s/player/a5c2aafe/player_embed_es6.vflset/en_US/base.js
    • Reduce unused CSS (Est savings of 182 KiB), from YouTube: https://www.youtube.com/s/player/a5c2aafe/www-player.css

    What to do Remove code and files the page does not use.

    For your web team: Minify scripts and styles, remove unused and duplicate code, and stop shipping legacy polyfills. PageSpeed lists the files by size.

    Your web team · a few days · Important

    Avoid enormous network payloads, ChromeReport an issue with this check

  • The page loads without errorsImportantPartial

    Issues were logged in the Issues panel in Chrome Devtools and Uses third-party cookies (5 cookies found). An error in the console means a problem on your page that you need to resolve.

    • Issues were logged in the Issues panel in Chrome Devtools: https://www.echelonoswego.com/
    • Uses third-party cookies (5 cookies found), from YouTube: https://www.youtube.com/embed/KtUCsEQFcqw?si=6c5h4F1n1CkIZ9fh&autoplay=1&loop=1&controls=0&mute=1&playlist=KtUCsEQFcqw

    What to do Open the page in a browser's developer tools and clear the errors it lists.

    For your web team: Fix each console error and browser issue, replace deprecated APIs, publish source maps for your scripts, and start the document with a doctype and a charset.

    Your web team · a few days · Important

    Browser errors were logged to the console, ChromeReport an issue with this check

  • The page does not jump around while it loadsImportantPass

    Cumulative Layout Shift (0.054) CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.

    Web Vitals, GoogleReport an issue with this check

  • Visitors are on a secure connectionImportantPass

    Uses HTTPS A secure connection helps prevent intruders tampering with traffic between your site and its visitors.

    Why HTTPS matters, GoogleReport an issue with this check

  • Served fastImportantPass

    All 3 audits in this goal pass. A CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.

    Reduce server response times (TTFB), ChromeReport an issue with this check

  • Visitors are not interrupted on arrivalImportantPass

    All 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.

    Requests the geolocation permission on page load, ChromeReport an issue with this check

See if AI chooses you

An AI agent searched “apartments for rent in oswego il”, like 480 people a month.

The same rules every run: four searches, up to three sites, six pages, made-up details, and it never sends anything.

  • FoundPartly reached

    Your site was not in the first search. The agent refined its search, found your site as result 1 and opened it.

  • UnderstoodReached

    The agent's answer cites a fact from your site's own pages.

  • ActedNot reached

    Your site registers no tool for AI assistants, so an assistant can only send the shopper to a form, a phone number or a contact page.

    Behind it:Buttons and links say what they doYour site offers tools to AI assistants

  1. Finding the search your site already ranks for on Google.

  2. Reading your site to plan the first search.4s

  3. Reviewing the search results.2s

  4. Reviewing the search results.12s

  7. Judging how far it got.

What it told the shopper2 of 20 sources are your site

Here are three Oswego apartment communities whose own websites I opened. Prices change often, so confirm current rents and availability with each office.

1. Echelon Oswego (best if you want a 1- or 2-bedroom with current prices listed)

  • What I found: The floor plans page lists one- and two-bedroom layouts, with starting rents of $1,733.00 for a 1-bed A1 and $2,206.00 for a 2-bed B1, plus a 2-bed B2 starting at $2,316.00. Several layouts show units available now. Source: https://www.echelonoswego.com/floorplans
  • Why: It is the most transparent of the three about pricing and availability on its own site.
  • Next step: Book a tour through the site's schedule page, which offers guided and self-guided options, or call the number listed on the site.
  • Not on the site I read: Fees, pet rules, lease terms, and utilities.

2. Redwood Oswego (best for a 2-bedroom with a garage and pets)

  • What I found: Its homes are single-story neighborhood of exclusively two-bedroom, two-bathroom homes that all come with a two-car attached garage, personal patio, and its page says rent starts at $2,399. Pets are welcome, with up to three per home, with no extra fees for multiple pets, though some dog breeds are restricted. The fee list includes a $300 admin fee, a $75 application fee, a $1,000 security deposit, a $300 non-refundable pet fee, and $40 monthly pet rent. Source: https://rentatredwood.com/apartments/il/oswego/redwood-oswego/
  • Why: It is the clearest on fees and the only one here with a garage and a stated pet policy.
  • Next step: Schedule a tour on the site, or use the apply link. Self-guided tours are offered daily.
  • Not on the site I read: Current unit availability, lease length, and utility costs beyond a note that water and sewer vary.

3. Farmington Lakes Apartments (best for a 1- or 2-bedroom with a pool)

  • What I found: Its site describes one and two-bedroom apartment homes with a fitness center, a pool, and a renovated clubhouse. Office hours are Monday to Saturday, and the phone number is +1 630-966-0700. Source: https://www.farmingtonlakesapartments.com/
  • Why: It fits a shopper who wants renovated units and shared amenities.
  • Next step: Use the "Explore Floor Plans" page or the "Schedule A Tour" link on the site.
  • Not on the site I read: Rent amounts and availability. I did not open its floor plans page, so I can't say what units cost.

If you want more options, Light Road Apartments and Emblem Oswego also have their own sites, but I did not open them for this answer.

  • Your siteechelonoswego.com/
  • Your siteechelonoswego.com/floorplans

    The assistant quoted your floorplans page:

    Starting at $1,733.00 Availability for A1 Live Tour Options for A1 - Guided Tour for A1 Tour in-person with one of our agents.
    Starting at $2,206.00 Availability for B1 Live Tour Options for B1 - Self-Guided Tour for B1 Explore the apartment home at your own pace.
    Ft. $2,316.00to-$3,455.00/ month Available On: Available Now Availability !

These sites are competing with you

SiteLetterFindUnderstandActPerformance
echelonoswego.comBuilt in ClutchAFindPassesUnderstandPassesActPassesPerformancePassesClutch rebuilds it from its address, without these issues. Free to preview.Get this site
echelonoswego.comCFind94Understand100Act79Performance66
farmingtonlakesapartments.comOpened by the AI agent
rentatredwood.comOpened by the AI agent

See echelonoswego.com rebuilt, without these issues

52nd of 132 residence sites graded so far. See the board.

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