For the agent they send
Their AI agent uses the site.
ChatGPT, Gemini, Claude and Grok can find the site and read it. An agent that can use tools acts through the site's own forms.
On a phone, a person asks ChatGPT to book a table for six tonight at Los Abuelos. ChatGPT uses the site's search_site and reserve_table tools, Los Abuelos's own card reads Table for six, tonight, request sent, and ChatGPT says the restaurant confirms by text.
Every page tells an assistant
what it says and can do.Facts in the page
Each page states its facts in the HTML and in structured data, a form assistants read directly.
Forms become tools
A form, a filtered list or a Find becomes a tool. It stops and names any missing field.
No answer, said plainly
The tool returns the site's own empty reply, so there is nothing to invent from.
Daily AI crawler and agent requests grew more than 1,700% in a year.
1,700%
Cloudflare · 30 Sep 2026
Daily requests from AI crawlers and agents, year over year, across the sites Cloudflare fronts, about a fifth of web domains. Growth in requests, not a share of your visits.
On a Clutch site today, an assistant can read every page and use its forms where its browser allows.
A tool exists where the site has a form, a filtered list or a Find.
Sending a form through a tool needs a browser that supports WebMCP; everywhere else the assistant reads the HTML, the structured data and llms.txt, the site's plain-text summary for assistants.
The journey reads the site and may call its tools, and it never sends a form.
The site lists its forms and its search to assistants through WebMCP, a browser standard that lets a page say what an assistant can do on it. WebMCP runs today in ChatGPT's desktop browser (OpenAI, 25 Aug 2026) and in Chrome's origin trial.