How AI-powered ordering & local SEO tools fueled digital growth
Shipley Donuts, an American favorite since 1936, is known for its fresh glazed donuts, warm kolaches, and friendly neighborhood charm. Saivory partnered with Clutch.io to create a modern, scalable digital experience on Clutch Visual Builder, boosting local visibility, streamlining online ordering, and enhancing the customer journey across hundreds of locations.
The results
More customers are ordering directly through Shipley’s own website. Improved customer experience & menu suggestions are increasing Average Order Value.
AI-driven orders
22% of all completed orders leverage AI enablement
22%
Average Order Size
Baskets were 24% larger than non-AI orders on Shipley’s website
+24%
Average Order Size
AI orders were 92% above the average across all digital channels
+115%
Search Visibility
Increase in keywords ranking in the Top 3
+73%
The CHallenge
Fragmented Local SEO
Shipley’s franchise pages weren’t ranking for key searches like “donuts near me,” driving local customers to aggregator sites.
Generative Landing Pages
Clutch generated hundreds of hyper-optimized, location-specific pages on the fly, each one server-rendered on Vercel Edge for instant load speed and top local ranking.
The CHallenge
Outdated Online Ordering
Shipley wanted to scale up its digital revenue with more online orders and larger ticket sizes
Smart Forms
An adaptive ordering interface that predicts intent, recommends products, and automates upsells — increasing average basket size by 24%.
Takeaways
Shipley’s results show how combining smart local SEO with powerful AI-driven ordering can drive more orders at higher values. For brands seeking growth in digital orders, these tools drive growth for first-party channels while elevating the user experience.
AI Smart Forms drive bigger baskets through intelligent upsells
Smart Local Pages ensure every location dominates local search results.
Server-rendered React on Vercel Edge guarantees instant loading and top Core Web Vitals.
Become a Partner
Partner with Clutch to build the next generation of web experiences.