Professional service
B
Usable by AI agents, with gaps
Speed: Pass (Google's lab run of this page)
Capped at B: your site offers assistants no tools to act with, and an A needs them. Your checks earned 96.
Does your site let search engines and assistants read and list your pages?
25% of your grade · 9 of 9 goals pass
Every AI search crawler and agent we grade is allowed. Training crawlers are allowed. A crawler is a robot that reads sites for a search engine or assistant, and one that is blocked cannot recommend you. Bing lists blocking Bingbot among the things to avoid, because content it cannot crawl may not be indexed or used in Copilot's answers.
Overview of OpenAI crawlers, OpenAIPage isn’t blocked from indexing Google leaves out a page marked noindex, and a page its crawler cannot read cannot be listed or used as a supporting link in its AI features.
AI features and your website, GoogleAll 2 audits in this goal pass. A page whose text is kept out of results leaves a search engine or assistant nothing to quote. Google's AI features follow nosnippet and max-snippet, and Bing keeps content marked noarchive out of Copilot and limits nocache pages to their address, title and snippet.
Robots.txt Introduction and Guide, Googlehttps://hobbsgolab.com/sitemap.xml is a sitemap. Google and Bing use an XML sitemap named in robots.txt to find your pages, and neither promises to index every page in it. A page must be indexed to appear in Google's AI answers.
Build and submit a sitemap, GoogleA page that does not exist answers 404. Google treats content behind a 404 or 410 as gone, and flags empty pages that answer 200 (success) as soft 404s.
How Google Search handles HTTP status codes, GoogleAll 2 audits in this goal pass. Google says the vast majority of the new pages it finds each day come through links, and it follows only links that are real <a> elements with an address.
SEO Link Best Practices for Google, GoogleDocument has a <title> element Google builds the title link in search results from the page's title, and may change one that is missing, vague, boilerplate or repeated. A title keeps your wording in front of searchers.
Influencing Title Links in Google Search, GoogleAll 2 audits in this goal pass. Google uses one canonical address per page, and uses hreflang to send searchers to the version of the page in their language.
How to Specify a Canonical with rel="canonical" and Other Methods, GoogleAll 2 audits in this goal pass. Chrome says each extra redirect is another trip across the network that can delay the page by hundreds of milliseconds.
Avoid multiple page redirects, ChromeDo they understand who you are and what you offer?
25% of your grade · 7 of 7 goals pass
The page as your server sends it holds its text; scripts add 1 piece of text. Claude's web fetch tool does not support pages that fill in their text with JavaScript, and Google reads such a page only after its first HTML, once it reaches the rendering queue. A page whose first response is empty waits or looks empty.
Understand JavaScript SEO basics, Google Search CentralThe home page's structured data names ProfessionalService, Offer, Service, Country, PostalAddress, ContactPoint, Person, and EducationalOccupationalCredential. Structured data spares an assistant from guessing what a page means. Google says it gives explicit clues about a page; Bing says it may support clearer grounding and promises nothing.
Intro to structured data, Googlellms.txt follows recommendations llmstxt.org proposes the file so assistants find what they need and follow its links. Lighthouse calls it an emerging convention and Google Search does not use it, so it is a bonus.
Optimizing your website for generative AI features on Google Search, GoogleDocument has a meta description Google can show a page's meta description as its snippet and asks for a different one on every page. It is less likely to show a list of keywords, so a specific summary has the best chance of being used.
How to Write Meta Descriptions, GoogleHeading elements appear in a sequentially-descending order Google's guide to AI features says headings give a page a clear structure.
Optimizing your website for generative AI features on Google Search, GoogleImage elements have [alt] attributes Alt text is a short written description of an image. Google calls it the most important attribute for adding metadata about an image, and it also uses computer vision on the picture.
Image SEO Best Practices, GoogleAll 2 audits in this goal pass. WCAG requires the language of each page to be set in its code, so software reads it with the right rules and voice.
Rule html-has-lang: <html> element must have a lang attribute, Deque axeAll 2 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires the structure a page shows on screen to be in its markup as well, and the axe rules check lists and tables for it.
Rule list: <ul> and <ol> must only directly contain <li>, <script> or <template> elements, Deque axeCan they use your site for a shopper?
25% of your grade · 6 of 7 goals pass
Your home page offers no tools to AI assistants. WebMCP lets an assistant book or reserve through a site's own code instead of guessing its way around the screen.
A must have. While it fails, your letter stays at B or lower.
What to do Ask whoever runs your site to expose the main action on your site, such as booking or contacting you, as a WebMCP tool.
For your web team: Call document.modelContext.registerTool({ name, description, inputSchema, execute }) as the home page loads, or add toolname and tooldescription attributes to the form. A name is 1 to 128 letters, digits, _, - or .
Links have a discernible name
Rule button-name: Buttons must have discernible text, Deque axeAll 7 audits in this goal pass. Wrong ARIA tells an assistant a control is something it is not. WAI-ARIA defines the roles and attributes that are valid, and the axe rules check them.
Rule aria-roles: ARIA roles used must conform to valid values, Deque axeAll 2 audits in this goal pass. WCAG requires text to contrast with its background by at least 4.5 to 1, and the axe rule color-contrast checks for it.
Rule color-contrast: Elements must meet minimum color contrast ratio thresholds, Deque axeAll 2 audits in this goal pass.
Accessible tap targets, GoogleAll 2 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires every function of a page to work from a keyboard.
Accessibility for agents, ChromeAccessibility tree is well-formed (All audits passed) Chrome says agents review the accessibility tree to find what they can click or fill in, and missing labels can block them.
Accessibility for agents, ChromeIs it fast and sound for the person who clicks through?
Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.
25% of your grade · 9 of 10 goals pass
Use efficient cache lifetimes (Est savings of 2 KiB) web.dev says fetching resources over the network is both slow and expensive.
What to do Ask the people who run your site to let browsers keep images, scripts and styles between visits.
For your web team: Send Cache-Control with a long max-age for fingerprinted static files, and revalidate the rest with ETag.
All 3 audits in this goal pass. Lab test on a phone: too few real visitors to measure it. LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.
Web Vitals, GoogleTotal Blocking Time (0 ms) INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.
Total Blocking Time (TBT), GoogleCumulative Layout Shift (0) CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.
Web Vitals, GoogleAll 4 audits in this goal pass. Chrome says serving images larger than the version rendered on screen results in wasted bytes and slows page load.
Properly size images, ChromeAll 7 audits in this goal pass. Chrome says large network payloads are highly correlated with long load times and cost visitors money on mobile data.
Avoid enormous network payloads, ChromeUses HTTPS web.dev says a secure connection helps prevent intruders tampering with traffic between your site and its visitors.
Why HTTPS matters, GoogleAll 7 audits in this goal pass. Chrome says an error in the console means a problem on your page that you need to resolve.
Browser errors were logged to the console, ChromeAll 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.
Requests the geolocation permission on page load, ChromeAll 3 audits in this goal pass. Chrome says a CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.
Reduce server response times (TTFB), ChromeThe assistant opened 3 other sites for this shopper. Grade them with the same checks.
Get this site rebuilt in Clutch. It grades itself as assistants change and fixes what slips, so it stays ready on its own. You approve the new site before it goes live.