Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic.

Overview

The Google Analytics Library in Clutch makes it easy to add analytics and event tracking to your site using Google Analytics 4 (GA4) or Google Tag Manager (GTM). It provides ready-to-use components and actions that integrate seamlessly with your layouts and pages.

Purpose

This library simplifies the setup of analytics tracking in modern web projects by:

  • Providing the GoogleAnalytics component to enable GA4 tracking.
  • Providing the GoogleTagManager component to integrate with GTM.
  • Supporting custom event tracking via the sendGoogleAnalyticsEvent action.
  • Allowing visual configuration of tracking IDs directly in the Clutch builder.
  • Offering real-time debugging support using Google's DebugView.

Why It Exists

Integrating Google Analytics or Tag Manager manually in React/Next.js projects often requires boilerplate setup and script injection. The Clutch Google Analytics Library removes that complexity by offering a declarative, component-based approach to:

  • Track page views globally or per layout.
  • Track custom interactions like button clicks.
  • Debug and monitor events with ease.

It's built to reduce friction and make analytics accessible for both developers and designers working in Clutch.

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