C

Hard for AI agents to use

Speed: Fail (real visitors, last 28 days)

Capped at C: assistants can't read your page's controls. Your checks earned 81.

94

Find

Does your site let search engines and assistants read and list your pages?

25% of your grade · 8 of 9 goals pass

  • Search engines and AI assistants are allowed to read your sitePass

    Every AI search crawler and agent we grade is allowed. Training crawlers are allowed. A crawler is a robot that reads sites for a search engine or assistant, and one that is blocked cannot recommend you. Bing lists blocking Bingbot among the things to avoid, because content it cannot crawl may not be indexed or used in Copilot's answers.

    Overview of OpenAI crawlers, OpenAI
  • Search engines may list each pagePass

    Page isn’t blocked from indexing Google leaves out a page marked noindex, and a page its crawler cannot read cannot be listed or used as a supporting link in its AI features.

    AI features and your website, Google
  • Search results can show your pages' wordsPass

    All 2 audits in this goal pass. A page whose text is kept out of results leaves a search engine or assistant nothing to quote. Google's AI features follow nosnippet and max-snippet, and Bing keeps content marked noarchive out of Copilot and limits nocache pages to their address, title and snippet.

    Robots.txt Introduction and Guide, Google
  • Your pages are listed in a sitemapPass

    https://www.squarespace.com/sitemap.xml is a sitemap. Google and Bing use an XML sitemap named in robots.txt to find your pages, and neither promises to index every page in it. A page must be indexed to appear in Google's AI answers.

    Build and submit a sitemap, Google
  • Every page has its own titlePass

    Document has a <title> element Google builds the title link in search results from the page's title, and may change one that is missing, vague, boilerplate or repeated. A title keeps your wording in front of searchers.

    Influencing Title Links in Google Search, Google
  • Pages that do not exist say soPass

    A page that does not exist answers 404. Google treats content behind a 404 or 410 as gone, and flags empty pages that answer 200 (success) as soft 404s.

    How Google Search handles HTTP status codes, Google
  • Each page has one clear addressPass

    All 2 audits in this goal pass. Google uses one canonical address per page, and uses hreflang to send searchers to the version of the page in their language.

    How to Specify a Canonical with rel="canonical" and Other Methods, Google
  • Pages open without detoursPass

    All 2 audits in this goal pass. Each extra redirect is another trip across the network that can delay the page by hundreds of milliseconds.

    Avoid multiple page redirects, Chrome
100

Understand

Do they understand who you are and what you offer?

25% of your grade · 7 of 7 goals pass

  • Your key facts are in the page itselfPass

    The page as your server sends it holds its text; scripts add 37 pieces of text. Claude's web fetch tool does not support pages that fill in their text with JavaScript, and Google reads such a page only after its first HTML, once it reaches the rendering queue. A page whose first response is empty waits or looks empty.

    Understand JavaScript SEO basics, Google Search Central
  • Your business is described in structured dataPass

    The home page's structured data names WebSite, Organization, LocalBusiness, HowTo, HowToStep, FAQPage, Question, and Answer. Structured data spares an assistant from guessing what a page means. Google says it gives explicit clues about a page; Bing says it may support clearer grounding and promises nothing.

    Intro to structured data, Google
  • Headings give each page an outlinePass

    Heading elements appear in a sequentially-descending order Headings give a page a clear structure.

    Optimizing your website for generative AI features on Google Search, Google
  • Images describe themselvesPass

    Image elements have [alt] attributes Alt text is a short written description of an image. Google calls it the most important attribute for adding metadata about an image, and it also uses computer vision on the picture.

    Image SEO Best Practices, Google
  • Lists and tables are built as lists and tablesPass

    All 2 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires the structure a page shows on screen to be in its markup as well, and the axe rules check lists and tables for it.

    Rule list: <ul> and <ol> must only directly contain <li>, <script> or <template> elements, Deque axe
  • Every page has its own summary for search resultsPass

    Document has a meta description Google can show a page's meta description as its snippet and asks for a different one on every page. It is less likely to show a list of keywords, so a specific summary has the best chance of being used.

    How to Write Meta Descriptions, Google
  • Pages say which language they are inPass

    All 3 audits in this goal pass. WCAG requires the language of each page to be set in its code, so software reads it with the right rules and voice.

    Rule html-has-lang: <html> element must have a lang attribute, Deque axe
  • A short guide to your site for AI assistantsPass

    llms.txt follows recommendations llmstxt.org proposes the file so assistants find what they need and follow its links. Lighthouse calls it an emerging convention and Google Search does not use it, so it is a bonus.

    Optimizing your website for generative AI features on Google Search, Google
65

Act

Can they use your site for a shopper?

25% of your grade · 4 of 8 goals pass

  • Assistants can read your page's controlsMust haveFail

    Accessibility tree is not well-formed Agents review the accessibility tree to find what they can click or fill in, and missing labels can block them.

    While it fails, your letter stays at C or lower.

    • Elements must only use permitted ARIA attributes: <a class="cta cta--inline templates__mobile-carousel-item-content" id="starting-point-rotate" aria-label="Start with this template" tabindex="-1" data-sl-attr-variant="aria-label:e2561d9dfb4790504fdc77366196f7b1" style="background-color: rgb(32, 6, 3); opacity: 0;">: https://squarespace.com/

    What to do Run Google's PageSpeed Insights on the home page and fix the accessibility problems it lists, which are mostly buttons and fields with no label.

    For your web team: Give every button, link and field an accessible name, associate each field with a label, and remove invalid ARIA roles and attributes. PageSpeed lists the elements that fail.

    Accessibility for agents, Chrome
  • Your site offers tools to AI assistantsMust haveFail

    Your home page offers no tools to AI assistants. WebMCP lets an assistant book or reserve through a site's own code instead of guessing its way around the screen.

    While it fails, your letter stays at B or lower.

    • PageSpeed's "WebMCP tools registered" audit lists no tool: https://squarespace.com/

    What to do Expose the main action on your site, such as booking or contacting you, as a WebMCP tool.

    For your web team: Call document.modelContext.registerTool({ name, description, inputSchema, execute }) as the home page loads, or add toolname and tooldescription attributes to the form. A name is 1 to 128 letters, digits, _, - or .

    WebMCP for developers, Chrome
  • Extra labels on controls are used correctlyPartial

    Elements use prohibited ARIA attributes. Wrong ARIA tells an assistant a control is something it is not. WAI-ARIA defines the roles and attributes that are valid, and the axe rules check them.

    • Fix all of the following: aria-label attribute cannot be used on "a" elements with no valid role attribute.: <a class="cta cta--inline templates__mobile-carousel-item-content" id="starting-point-rotate" aria-label="Start with this template" tabindex="-1" data-sl-attr-variant="aria-label:e2561d9dfb4790504fdc77366196f7b1" style="background-color: rgb(32, 6, 3); opacity: 0;">: https://squarespace.com/

    What to do Remove ARIA markup that is invalid and use plain HTML controls where they exist.

    For your web team: Use native elements first, give each ARIA role its required attributes and children, remove attributes the role does not allow, and keep ids unique.

    Rule aria-roles: ARIA roles used must conform to valid values, Deque axe
  • Forms are labelledPass

    All 2 audits in this goal pass. WCAG requires every form field to have a label or instructions, and the axe rule label checks for it.

    Rule label: Form elements must have labels, Deque axe
  • Visitors can move around the pagePass

    All 3 audits in this goal pass. WCAG, the web accessibility standard most laws point to, requires every function of a page to work from a keyboard.

    Accessibility for agents, Chrome
  • Text is readablePass

    All 2 audits in this goal pass. WCAG requires text to contrast with its background by at least 4.5 to 1, and the axe rule color-contrast checks for it.

    Rule color-contrast: Elements must meet minimum color contrast ratio thresholds, Deque axe
  • Buttons and links are big enough to tapPass

    All 2 audits in this goal pass. web.dev recommends tap targets of around 48 pixels, and WCAG sets a minimum of 24 by 24 pixels.

    Accessible tap targets, Google
66

Performance

Is it fast and sound for the person who clicks through?

Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.

25% of your grade · 3 of 10 goals pass

  • Repeat visitors get a faster pageFail

    Use efficient cache lifetimes (Est savings of 406 KiB) Fetching resources over the network is both slow and expensive.

    • Use efficient cache lifetimes (Est savings of 406 KiB), from Facebook: https://connect.facebook.net/en_US/fbevents.js
    • Use efficient cache lifetimes (Est savings of 406 KiB), from Facebook: https://connect.facebook.net/signals/config/1210643745657267?v=2.9.429&r=stable&domain=www.squarespace.com&im=1&hme=e7a5ac71fbf0293a48c0a6b6de35ad61286effa29f2279ff1fce9a756cccd512&ex_m=118%2C241%2C171%2C27%2C82%2C83%2C162%2C78%2C77%2C11%2C181%2C102%2C20%2C153%2C141%2C46%2C85%2C90%2C149%2C176%2C183%2C8%2C4%2C5%2C7%2C6%2C3%2C103%2C115%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C163%2C87%2C126%2C22%2C24%2C51%2C47%2C49%2C48%2C95%2C104%2C108%2C124%2C160%2C164%2C53%2C125%2C29%2C26%2C133%2C79%2C43%2C166%2C165%2C167%2C157%2C155%2C30%2C42%2C66%2C123%2C178%2C80%2C21%2C128%2C93%2C76%2C23%2C97%2C98%2C130%2C96%2C151%2C150%2C154%2C109%2C177%2C180%2C41%2C56%2C127%2C54%2C161%2C72%2C185%2C110%2C184%2C210%2C255%2C84%2C275%2C274%2C273%2C14%2C25%2C28%2C40%2C62%2C117%2C68%2C10%2C73%2C111%2C112%2C113%2C119%2C144%2C38%2C36%2C146%2C147%2C148%2C143%2C142%2C172%2C86%2C175%2C173%2C174%2C57%2C69%2C67%2C137%2C19%2C179%2C52%2C325%2C326%2C327%2C324%2C341%2C363%2C248%2C237%2C70%2C238%2C236%2C366%2C357%2C59%2C249%2C121%2C145%2C92%2C135%2C61%2C134%2C140%2C139%2C65%2C74%2C168%2C88%2C89%2C129%2C44%2C39%2C60%2C63%2C114%2C182%2C1%2C138%2C16%2C136%2C12%2C2%2C64%2C105%2C15%2C75%2C71%2C132%2C101%2C100%2C187%2C188%2C106%2C107%2C9%2C116%2C186%2C58%2C158%2C99%2C91%2C81%2C131%2C120%2C169%2C50%2C159%2C0%2C94%2C152%2C156%2C170%2C45%2C122%2C13%2C189
    • Use efficient cache lifetimes (Est savings of 406 KiB), from Facebook: https://connect.facebook.net/signals/config/1407587539516826?v=2.9.429&r=stable&domain=www.squarespace.com&im=1&hme=e7a5ac71fbf0293a48c0a6b6de35ad61286effa29f2279ff1fce9a756cccd512&ex_m=118%2C241%2C171%2C27%2C82%2C83%2C162%2C78%2C77%2C11%2C181%2C102%2C20%2C153%2C141%2C46%2C85%2C90%2C149%2C176%2C183%2C8%2C4%2C5%2C7%2C6%2C3%2C103%2C115%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C163%2C87%2C126%2C22%2C24%2C51%2C47%2C49%2C48%2C95%2C104%2C108%2C124%2C160%2C164%2C53%2C125%2C29%2C26%2C133%2C79%2C43%2C166%2C165%2C167%2C157%2C155%2C30%2C42%2C66%2C123%2C178%2C80%2C21%2C128%2C93%2C76%2C23%2C97%2C98%2C130%2C96%2C151%2C150%2C154%2C109%2C177%2C180%2C41%2C56%2C127%2C54%2C161%2C72%2C185%2C110%2C184%2C210%2C255%2C84%2C275%2C274%2C273%2C14%2C25%2C28%2C40%2C62%2C117%2C68%2C10%2C73%2C111%2C112%2C113%2C119%2C144%2C38%2C36%2C146%2C147%2C148%2C143%2C142%2C172%2C86%2C175%2C173%2C174%2C57%2C69%2C67%2C137%2C19%2C179%2C52%2C325%2C326%2C327%2C324%2C341%2C363%2C248%2C237%2C70%2C238%2C236%2C366%2C357%2C59%2C249%2C121%2C145%2C92%2C135%2C61%2C134%2C140%2C139%2C65%2C74%2C168%2C88%2C89%2C129%2C44%2C39%2C60%2C63%2C114%2C182%2C1%2C138%2C16%2C136%2C12%2C2%2C64%2C105%2C15%2C75%2C71%2C132%2C101%2C100%2C187%2C188%2C106%2C107%2C9%2C116%2C186%2C58%2C158%2C99%2C91%2C81%2C131%2C120%2C169%2C50%2C159%2C0%2C94%2C152%2C156%2C170%2C45%2C122%2C13%2C189%2C268%2C266%2C261%2C263%2C264%2C265%2C262%2C260%2C247%2C267%2C269%2C259%2C217%2C218%2C271%2C270%2C272%2C258%2C257%2C356%2C200%2C202%2C203%2C207%2C206%2C208%2C204%2C205%2C201%2C199%2C198%2C230%2C225%2C228%2C229%2C223%2C391%2C226%2C227%2C251%2C224%2C222%2C279%2C242%2C215%2C216%2C212%2C213%2C214%2C211%2C209%2C220%2C221%2C219%2C328%2C384%2C349%2C350%2C352%2C353%2C351%2C348%2C347%2C231%2C282%2C289%2C290%2C283%2C285%2C288%2C286%2C287%2C284%2C281%2C300%2C294%2C297%2C293%2C301%2C298%2C292%2C296%2C299%2C295%2C291%2C343%2C360

    What to do Let browsers keep images, scripts and styles between visits.

    For your web team: Send Cache-Control with a long max-age for fingerprinted static files, and revalidate the rest with ETag.

    Prevent unnecessary network requests with the HTTP Cache, Google
  • The main content shows up quicklyPartial

    Largest Contentful Paint is 3.2 s for real visitors of this page, last 28 days, which Google rates needs improvement, First Contentful Paint is 2.1 s for real visitors of this page, last 28 days, which Google rates needs improvement, and Speed Index (10.1 s). Measured from real visitors of this page, last 28 days; the rest is a lab test on a phone. LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.

    • Largest Contentful Paint is 3.2 s for real visitors of this page, last 28 days, which Google rates needs improvement.: https://squarespace.com/
    • First Contentful Paint is 2.1 s for real visitors of this page, last 28 days, which Google rates needs improvement.: https://squarespace.com/
    • Speed Index (10.1 s): https://squarespace.com/

    What to do Make the first screen load faster on phones, starting with its biggest image.

    For your web team: Serve the largest element early: preload it, avoid render-blocking scripts and styles, and cut server response time. PageSpeed lists what holds it back.

    Web Vitals, Google
  • The page responds as soon as it appearsPartial

    Interaction to Next Paint is 279 ms for real visitors of this page, last 28 days, which Google rates needs improvement. INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.

    • Interaction to Next Paint is 279 ms for real visitors of this page, last 28 days, which Google rates needs improvement.: https://squarespace.com/
    • Reduce JavaScript execution time (11.3 s): https://assets.squarespace.com/www/scripts/pages/homepage/default/index.2925746f.js
    • Minimize main-thread work (16.2 s): https://squarespace.com/

    What to do Remove scripts it does not need, which keep the page busy.

    For your web team: Split long tasks and defer scripts that are not needed to start. PageSpeed lists the costliest scripts.

    Total Blocking Time (TBT), Google
  • Served fastPartial

    Document request latency (Est savings of 70 ms). A CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.

    • Document request latency (Est savings of 70 ms): https://squarespace.com/
    • Network Round Trip Times (20 ms): https://squarespace.com/
    • Server Backend Latencies (20 ms): https://squarespace.com/

    What to do Speed up its first response, for example with a CDN in front of it.

    For your web team: Serve the page through a CDN or edge network over HTTP/2 or HTTP/3, compress text with gzip or Brotli, cache the document at the edge, and avoid redirects.

    Reduce server response times (TTFB), Chrome
  • Images are the right sizePartial

    Improve image delivery (Est savings of 530 KiB) and Image elements do not have explicit width and height. Serving images larger than the version rendered on screen results in wasted bytes and slows page load.

    • Improve image delivery (Est savings of 530 KiB): <img class="card-carousel-card__asset-image" src="https://media-www.sqspcdn.com/images/components/card-carousel/payment-2-75…" alt="" loading="lazy" width="1240" height="1680" decoding="async">, from sqspcdn.com: https://media-www.sqspcdn.com/images/components/card-carousel/payment-2-750w.webp
    • Image elements do not have explicit width and height: <img src="https://consent.trustarc.com/get?name=privacy_choices_icon.png" alt="US State Privacy Opt-Out Icon" width="24px">, from TrustArc: https://consent.trustarc.com/get?name=privacy_choices_icon.png

    What to do Resize and compress your images before they go on the page.

    For your web team: Serve several sizes with srcset and sizes, use a modern format such as WebP or AVIF, and keep each image's width and height in the proportion it is shown.

    Properly size images, Chrome
  • The page does not weigh muchPartial

    Avoid enormous network payloads (Total size was 5,140 KiB), Reduce unused JavaScript (Est savings of 949 KiB), Reduce unused CSS (Est savings of 14 KiB), and Legacy JavaScript (Est savings of 61 KiB). Large network payloads are highly correlated with long load times and cost visitors money on mobile data.

    • Avoid enormous network payloads (Total size was 5,140 KiB): https://assets.squarespace.com/www/scripts/pages/homepage/default/index.2925746f.js
    • Reduce unused JavaScript (Est savings of 949 KiB): https://assets.squarespace.com/www/scripts/pages/homepage/default/index.2925746f.js
    • Reduce unused CSS (Est savings of 14 KiB): https://assets.squarespace.com/www/versioned-assets/styles/pages/homepage/default/index.517d0be8.css

    What to do Remove code and files the page does not use.

    For your web team: Minify scripts and styles, remove unused and duplicate code, and stop shipping legacy polyfills. PageSpeed lists the files by size.

    Avoid enormous network payloads, Chrome
  • The page loads without errorsPartial

    Browser errors were logged to the console and Missing source maps for large first-party JavaScript. An error in the console means a problem on your page that you need to resolve.

    • Failed to load resource: the server responded with a status of 401 (Unauthorized): https://squarespace.com/
    • Missing source maps for large first-party JavaScript: https://squarespace.com/

    What to do Open the page in a browser's developer tools and clear the errors it lists.

    For your web team: Fix each console error and browser issue, replace deprecated APIs, publish source maps for your scripts, and start the document with a doctype and a charset.

    Browser errors were logged to the console, Chrome
  • The page does not jump around while it loadsPass

    Cumulative Layout Shift is 0.01 for real visitors of this page, last 28 days, which Google rates good. CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.

    Web Vitals, Google
  • Visitors are on a secure connectionPass

    Uses HTTPS A secure connection helps prevent intruders tampering with traffic between your site and its visitors.

    Why HTTPS matters, Google
  • Visitors are not interrupted on arrivalPass

    All 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.

    Requests the geolocation permission on page load, Chrome

See how the sites the assistant picked grade

The assistant opened 3 other sites for this shopper. Grade them with the same checks.

  • shopify.com
  • wix.com
  • godaddy.com

4th of 9 organization sites graded so far. See the board.

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