A

Ready for AI agents

Speed: Pass (Google's lab run of this page)

100

Find

Does your site let search engines and assistants read and list your pages?

25% of your grade · 9 of 9 goals pass

  • Search engines and AI assistants are allowed to read your sitePass

    Every AI search crawler and agent we grade is allowed. Training crawlers are allowed. A crawler is a robot that reads sites for a search engine or assistant, and one that is blocked cannot recommend you. Bing lists blocking Bingbot among the things to avoid, because content it cannot crawl may not be indexed or used in Copilot's answers.

    Overview of OpenAI crawlers, OpenAI
  • Search engines may list each pagePass

    Page isn’t blocked from indexing Google leaves out a page marked noindex, and a page its crawler cannot read cannot be listed or used as a supporting link in its AI features.

    AI features and your website, Google
  • Search results can show your pages' wordsPass

    All 2 audits in this goal pass. A page whose text is kept out of results leaves a search engine or assistant nothing to quote. Google's AI features follow nosnippet and max-snippet, and Bing keeps content marked noarchive out of Copilot and limits nocache pages to their address, title and snippet.

    Robots.txt Introduction and Guide, Google
  • Your pages are listed in a sitemapPass

    https://clutch.io/sitemap.xml is a sitemap. Google and Bing use an XML sitemap named in robots.txt to find your pages, and neither promises to index every page in it. A page must be indexed to appear in Google's AI answers.

    Build and submit a sitemap, Google
  • Every page has its own titlePass

    Document has a <title> element Google builds the title link in search results from the page's title, and may change one that is missing, vague, boilerplate or repeated. A title keeps your wording in front of searchers.

    Influencing Title Links in Google Search, Google
  • Pages that do not exist say soPass

    A page that does not exist answers 404. Google treats content behind a 404 or 410 as gone, and flags empty pages that answer 200 (success) as soft 404s.

    How Google Search handles HTTP status codes, Google
  • Each page has one clear addressPass

    All 2 audits in this goal pass. Google uses one canonical address per page, and uses hreflang to send searchers to the version of the page in their language.

    How to Specify a Canonical with rel="canonical" and Other Methods, Google
  • Pages open without detoursPass

    All 2 audits in this goal pass. Each extra redirect is another trip across the network that can delay the page by hundreds of milliseconds.

    Avoid multiple page redirects, Chrome
100

Understand

Do they understand who you are and what you offer?

25% of your grade · 6 of 6 goals pass

100

Act

Can they use your site for a shopper?

25% of your grade · 7 of 7 goals pass

93

Performance

Is it fast and sound for the person who clicks through?

Speed comes from real visitors of your page over the last 28 days when Google has their numbers, and from a test on a phone when it does not.

25% of your grade · 9 of 10 goals pass

  • The main content shows up quicklyPartial

    Largest Contentful Paint is 3.4 s for real visitors of this page, last 28 days, which Google rates needs improvement and First Contentful Paint is 3.4 s for real visitors of this page, last 28 days, which Google rates poor. Measured from real visitors of this page, last 28 days; the rest is a lab test on a phone. LCP is how long the main picture or text takes to appear, and visitors leave slow pages. web.dev says 2.5 seconds or less is good, one of Google's three Core Web Vitals.

    • Largest Contentful Paint is 3.4 s for real visitors of this page, last 28 days, which Google rates needs improvement.: https://clutch.io/
    • First Contentful Paint is 3.4 s for real visitors of this page, last 28 days, which Google rates poor.: https://clutch.io/
    • Render-blocking requests (Est savings of 770 ms), from clutch.run: https://ot.clutch.run/_ot/cfe0f6d2aa1a.js

    What to do Make the first screen load faster on phones, starting with its biggest image.

    For your web team: Serve the largest element early: preload it, avoid render-blocking scripts and styles, and cut server response time. PageSpeed lists what holds it back.

    Web Vitals, Google
  • The page responds as soon as it appearsPass

    Total Blocking Time (0 ms) INP is the wait between a tap and the page responding, and under 200 milliseconds is good. Total Blocking Time, the lab test's stand-in, has the same bar.

    Total Blocking Time (TBT), Google
  • The page does not jump around while it loadsPass

    Cumulative Layout Shift is 0.00 for real visitors of this page, last 28 days, which Google rates good. CLS measures how much the page jumps while it loads, which makes people tap the wrong thing. web.dev names it one of three Core Web Vitals, and 0.1 or less is good.

    Web Vitals, Google
  • Visitors are on a secure connectionPass

    Uses HTTPS A secure connection helps prevent intruders tampering with traffic between your site and its visitors.

    Why HTTPS matters, Google
  • Served fastPass

    All 3 audits in this goal pass. A CDN (a network of servers near your visitors) reduces the network latency that slows a server's first response.

    Reduce server response times (TTFB), Chrome
  • Images are the right sizePass

    All 4 audits in this goal pass. Serving images larger than the version rendered on screen results in wasted bytes and slows page load.

    Properly size images, Chrome
  • The page does not weigh muchPass

    All 8 audits in this goal pass. Large network payloads are highly correlated with long load times and cost visitors money on mobile data.

    Avoid enormous network payloads, Chrome
  • Repeat visitors get a faster pagePass

    Use efficient cache lifetimes Fetching resources over the network is both slow and expensive.

    Prevent unnecessary network requests with the HTTP Cache, Google
  • The page loads without errorsPass

    All 7 audits in this goal pass. An error in the console means a problem on your page that you need to resolve.

    Browser errors were logged to the console, Chrome
  • Visitors are not interrupted on arrivalPass

    All 3 audits in this goal pass. Users are mistrustful of or confused by pages that ask for their location as soon as they load.

    Requests the geolocation permission on page load, Chrome

See how the sites the assistant picked grade

The assistant opened 3 other sites for this shopper. Grade them with the same checks.

  • squarespace.com
  • wix.com
  • yola.com

1st of 9 organization sites graded so far. See the board.

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